Marketing and Advertising: Career and Education Opportunities in Waco, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Waco is situated in Mclennan County, Texas. It has a population of over 124,009, which has grown by 9.0% over the last ten years. The cost of living index in Waco, 82, is well below the national average. New single-family homes in Waco are valued at $144,900 on average, which is well below the state average. In 2008, three hundred eighty-eight new homes were built in Waco, down from five hundred fifty the previous year.
The top three industries for women in Waco are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average commute to work is about 18 minutes. More than 18.6% of Waco residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.4%, is higher than the state average.
The unemployment rate in Waco is 7.4%, which is less than Texas's average of 8.1%.
The percentage of Waco residents that are affiliated with a religious congregation, 60.5%, is more than both the national and state average. El Calvario Presbyterian Church, Abundant New Life Assembly of God Church and Adams Chapel African Methodist Episcopal Church are among the churches located in Waco. The most prominent religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Waco is home to the Helen Marie Taylor Museum and the Potts Interchange as well as Heart O Texas Coliseum and Kathy Ball Park. Shopping malls in the area include Lake Air Shopping Center and Richland Shopping Center. Visitors to Waco can choose from Budget Inn, America's Best Inns and Best Western Old Main Lodge for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.