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Career and Education Opportunities for Market Research Analysts in Waco, Texas

Market research analysts can find both educational opportunities and jobs in the Waco, Texas area. About 19,070 people are currently employed as market research analysts in Texas. By 2016, this is expected to grow 23% to 23,430 people employed. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Income for market research analysts is about $30 hourly or $62,560 per year on average in Texas. Nationally, their income is about $29 per hour or $61,070 yearly. Earnings for market research analysts are better than earnings in the general category of Social Sciences in Texas and not quite as good as general Social Sciences category earnings nationally. Jobs in this field include: director of market analysis, internet sourcer, and marketing specialist.

There are seven schools of higher education in the Waco area, including two within twenty-five miles of Waco where you can get a degree to start your career as a market research analyst. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Waco include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Baylor University - Waco, TX

Baylor University, 500 Speight Ave., Waco, TX 76798. Baylor University is a large university located in Waco, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 14,541 students and an admission rate of 51%. Baylor University has 2 areas of study related to Market Research Analyst. They are:

  • International Economics, master's degree which graduated 2 students in 2008.
  • Business/Managerial Economics, bachelor's degree and master's degree which graduated twenty-four and six students respectively in 2008.

Hill College - Hillsboro, TX

Hill College, 112 Lamar Dr, Hillsboro, TX 76645. Hill College is a small college located in Hillsboro, Texas. It is a public school with primarily 2-year programs and has 3,718 students. Hill College has an associate's degree program in Economics.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Waco, Texas

Waco, Texas
Waco, Texas photo by Aboxorocks

Waco is situated in Mclennan County, Texas. It has a population of over 124,009, which has grown by 9.0% over the last ten years. The cost of living index in Waco, 82, is well below the national average. New single-family homes in Waco are valued at $144,900 on average, which is well below the state average. In 2008, three hundred eighty-eight new homes were built in Waco, down from five hundred fifty the previous year.

The top three industries for women in Waco are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average commute to work is about 18 minutes. More than 18.6% of Waco residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.4%, is higher than the state average.

The unemployment rate in Waco is 7.4%, which is less than Texas's average of 8.1%.

The percentage of Waco residents that are affiliated with a religious congregation, 60.5%, is more than both the national and state average. El Calvario Presbyterian Church, Abundant New Life Assembly of God Church and Adams Chapel African Methodist Episcopal Church are among the churches located in Waco. The most prominent religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Waco is home to the Helen Marie Taylor Museum and the Potts Interchange as well as Heart O Texas Coliseum and Kathy Ball Park. Shopping malls in the area include Lake Air Shopping Center and Richland Shopping Center. Visitors to Waco can choose from Budget Inn, America's Best Inns and Best Western Old Main Lodge for temporary stays in the area.