Career and Education Opportunities for Copy Writers in Waco, Texas
There are many career and education opportunities for copy writers in the Waco, Texas area. There are currently 6,760 working copy writers in Texas; this should grow by 12% to 7,590 working copy writers in the state by 2016. This is not quite as good as the national trend for copy writers, which sees this job pool growing by about 14.8% over the next eight years. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers earn about $23 per hour or $49,400 per year on average in Texas and about $25 hourly or $53,070 per year on average nationally. Incomes for copy writers are not quite as good as in the overall category of Writing and Editing in Texas, and not quite as good as the overall Writing and Editing category nationally. Copy writers work in a variety of jobs, including: advertising associate, production director, and freelance copywriter.
There are three schools within twenty-five miles of Waco where you can study to be a copy writer, among seven schools of higher education total in the Waco area. The most common level of education for copy writers is a Bachelor's degree. You can expect to spend about four years training to become a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Waco include:
- Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Baylor University - Waco, TX
Baylor University, 500 Speight Ave., Waco, TX 76798. Baylor University is a large university located in Waco, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 14,541 students and an admission rate of 51%. Baylor University has 3 areas of study related to Copy Writer. They are:
- Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated four and eight students respectively in 2008.
- Journalism, bachelor's degree and master's degree which graduated five and five students respectively in 2008.
- English Composition, bachelor's degree which graduated 2 students in 2008.
McLennan Community College - Waco, TX
McLennan Community College, 1400 College Dr, Waco, TX 76708. McLennan Community College is a medium sized college located in Waco, Texas. It is a public school with primarily 2-year programs and has 7,887 students. McLennan Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.
Hill College - Hillsboro, TX
Hill College, 112 Lamar Dr, Hillsboro, TX 76645. Hill College is a small college located in Hillsboro, Texas. It is a public school with primarily 2-year programs and has 3,718 students. Hill College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Waco, Texas
Waco is situated in Mclennan County, Texas. It has a population of over 124,009, which has grown by 9.0% over the last ten years. The cost of living index in Waco, 82, is well below the national average. New single-family homes in Waco are valued at $144,900 on average, which is well below the state average. In 2008, three hundred eighty-eight new homes were built in Waco, down from five hundred fifty the previous year.
The top three industries for women in Waco are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average commute to work is about 18 minutes. More than 18.6% of Waco residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.4%, is higher than the state average.
The unemployment rate in Waco is 7.4%, which is less than Texas's average of 8.1%.
The percentage of Waco residents that are affiliated with a religious congregation, 60.5%, is more than both the national and state average. El Calvario Presbyterian Church, Abundant New Life Assembly of God Church and Adams Chapel African Methodist Episcopal Church are among the churches located in Waco. The most prominent religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Waco is home to the Helen Marie Taylor Museum and the Potts Interchange as well as Heart O Texas Coliseum and Kathy Ball Park. Shopping malls in the area include Lake Air Shopping Center and Richland Shopping Center. Visitors to Waco can choose from Budget Inn, America's Best Inns and Best Western Old Main Lodge for temporary stays in the area.