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Career and Education Opportunities for Advertising Managers in San Antonio, Texas

Advertising manager career and educational opportunities abound in San Antonio, Texas. There are currently 2,140 working advertising managers in Texas; this should grow 12% to about 2,410 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $33 per hour or $70,450 annually on average in Texas and about $38 hourly or $80,220 yearly on average in the U.S. as a whole. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Texas and less than people in the Marketing and Advertising category nationally. Jobs in this field include: client services director, marketing strategist, and advertising account executive.

The San Antonio area is home to forty schools of higher education, including six within twenty-five miles of San Antonio where you can get a degree as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in San Antonio include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

The University of Texas at San Antonio - San Antonio, TX

The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249-1644. The University of Texas at San Antonio is a large university located in San Antonio, Texas. It is a public school with primarily 4-year or above programs. It has 28,413 students and an admission rate of 93%. The University of Texas at San Antonio has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 3 students in 2008.
  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated seven and twelve students respectively in 2008.

Schreiner University - Kerrville, TX

Schreiner University, 2100 Memorial Blvd, Kerrville, TX 78028-5697. Schreiner University is a small university located in Kerrville, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 974 students and an admission rate of 59%. Schreiner University has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

Texas State University-San Marcos - San Marcos, TX

Texas State University-San Marcos, 601 University Dr, San Marcos, TX 78666. Texas State University-San Marcos is a large university located in San Marcos, Texas. It is a public school with primarily 4-year or above programs. It has 29,125 students and an admission rate of 74%. Texas State University-San Marcos has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Advertising, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree.

Palo Alto College - San Antonio, TX

Palo Alto College, 1400 Villaret, San Antonio, TX 78224-2499. Palo Alto College is a medium sized college located in San Antonio, Texas. It is a public school with primarily 2-year programs and has 7,791 students. Palo Alto College has an associate's degree program in Marketing/Marketing Management which graduated five students in 2008.

Trinity University - San Antonio, TX

Trinity University, One Trinity Place, San Antonio, TX 78212-7200. Trinity University is a small university located in San Antonio, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,610 students and an admission rate of 58%. Trinity University has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

St Marys University - San Antonio, TX

St Marys University, One Camino Santa Maria, San Antonio, TX 78228-8572. St Marys University is a small university located in San Antonio, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,888 students and an admission rate of 63%. St Marys University has a bachelor's degree program in Marketing/Marketing Management which graduated nine students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: San Antonio, Texas

San Antonio, Texas
San Antonio, Texas photo by Zereshk

San Antonio is situated in Bexar County, Texas. It has a population of over 1,351,305, which has grown by 18.1% in the past ten years. The cost of living index in San Antonio, 80, is well below the national average. New single-family homes in San Antonio are valued at $174,900 on average, which is near the state average. In 2008, 2,665 new homes were constructed in San Antonio, down from 4,253 the previous year.

The three most popular industries for women in San Antonio are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and health care. The average commute to work is about 24 minutes. More than 21.6% of San Antonio residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.9%, is higher than the state average.

The unemployment rate in San Antonio is 6.6%, which is less than Texas's average of 8.1%.

The percentage of San Antonio residents that are affiliated with a religious congregation, 65.1%, is more than both the national and state average. El Buen Samaritano United Methodist Church, Pentecostal Holiness Church and Pentecostal Home Missionary Church are all churches located in San Antonio. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the Charismatic Churches Independent.

San Antonio is home to the Monte Vista Residential Historic District and the Main and Military Plazas Historic District as well as Kennedy Park and Buckeye Park. Shopping centers in the area include Windsor Park Mall, Windsor Park Shopping Center and Wonderland Shopping Center. Visitors to San Antonio can choose from Alpha Hotel, Alamo Executive Suites Inc and Chevy Chase Apartments & Townhomes for temporary stays in the area.