Marketing and Advertising: Career and Education Opportunities in San Antonio, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
San Antonio is situated in Bexar County, Texas. It has a population of over 1,351,305, which has grown by 18.1% in the past ten years. The cost of living index in San Antonio, 80, is well below the national average. New single-family homes in San Antonio are valued at $174,900 on average, which is near the state average. In 2008, 2,665 new homes were constructed in San Antonio, down from 4,253 the previous year.
The three most popular industries for women in San Antonio are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and health care. The average commute to work is about 24 minutes. More than 21.6% of San Antonio residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.9%, is higher than the state average.
The unemployment rate in San Antonio is 6.6%, which is less than Texas's average of 8.1%.
The percentage of San Antonio residents that are affiliated with a religious congregation, 65.1%, is more than both the national and state average. El Buen Samaritano United Methodist Church, Pentecostal Holiness Church and Pentecostal Home Missionary Church are all churches located in San Antonio. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the Charismatic Churches Independent.
San Antonio is home to the Monte Vista Residential Historic District and the Main and Military Plazas Historic District as well as Kennedy Park and Buckeye Park. Shopping centers in the area include Windsor Park Mall, Windsor Park Shopping Center and Wonderland Shopping Center. Visitors to San Antonio can choose from Alpha Hotel, Alamo Executive Suites Inc and Chevy Chase Apartments & Townhomes for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.