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Career and Education Opportunities for Market Research Analysts in San Antonio, Texas

There are many career and education opportunities for market research analysts in the San Antonio, Texas area. There are currently 19,070 jobs for market research analysts in Texas and this is projected to grow 23% to about 23,430 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn approximately $30 per hour or $62,560 annually on average in Texas. Nationally they average about $29 hourly or $61,070 annually. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Texas earn more. They earn less than people working in the overall category of Social Sciences nationally. Market research analysts work in a variety of jobs, including: marketer, program strategist, and strategic planning director.

There are forty schools of higher education in the San Antonio area, including eight within twenty-five miles of San Antonio where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in San Antonio include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

The University of Texas at San Antonio - San Antonio, TX

The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249-1644. The University of Texas at San Antonio is a large university located in San Antonio, Texas. It is a public school with primarily 4-year or above programs. It has 28,413 students and an admission rate of 93%. The University of Texas at San Antonio has 2 areas of study related to Market Research Analyst. They are:

  • Economics, master's degree which graduated 4 students in 2008.
  • Business/Managerial Economics, bachelor's degree and master's degree which graduated two and one students respectively in 2008.

Texas State University-San Marcos - San Marcos, TX

Texas State University-San Marcos, 601 University Dr, San Marcos, TX 78666. Texas State University-San Marcos is a large university located in San Marcos, Texas. It is a public school with primarily 4-year or above programs. It has 29,125 students and an admission rate of 74%. Texas State University-San Marcos has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree.
  • Business/Managerial Economics, bachelor's degree which graduated 1 student in 2008.

St Philips College - San Antonio, TX

St Philips College, 1801 Martin Luther King Dr, San Antonio, TX 78203-2098. St Philips College is a large college located in San Antonio, Texas. It is a public school with primarily 2-year programs and has 10,056 students. St Philips College has an associate's degree program in Economics which graduated forty-three students in 2008.

Palo Alto College - San Antonio, TX

Palo Alto College, 1400 Villaret, San Antonio, TX 78224-2499. Palo Alto College is a medium sized college located in San Antonio, Texas. It is a public school with primarily 2-year programs and has 7,791 students. Palo Alto College has an associate's degree program in Economics which graduated one student in 2008.

Trinity University - San Antonio, TX

Trinity University, One Trinity Place, San Antonio, TX 78212-7200. Trinity University is a small university located in San Antonio, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,610 students and an admission rate of 58%. Trinity University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 14 students in 2008.
  • International Economics, bachelor's degree which graduated 1 student in 2008.

Texas Lutheran University - Seguin, TX

Texas Lutheran University, 1000 W. Court St, Seguin, TX 78155-5999. Texas Lutheran University is a small university located in Seguin, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,432 students and an admission rate of 73%. Texas Lutheran University has a bachelor's degree program in Economics.

Northwest Vista College - San Antonio, TX

Northwest Vista College, 3535 North West Ellison Dr, San Antonio, TX 78251. Northwest Vista College is a large college located in San Antonio, Texas. It is a public school with primarily 2-year programs and has 12,034 students. Northwest Vista College has an associate's degree program in Economics which graduated one student in 2008.

St Marys University - San Antonio, TX

St Marys University, One Camino Santa Maria, San Antonio, TX 78228-8572. St Marys University is a small university located in San Antonio, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,888 students and an admission rate of 63%. St Marys University has a bachelor's degree and a master's degree program in Economics.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: San Antonio, Texas

San Antonio, Texas
San Antonio, Texas photo by Zereshk

San Antonio is situated in Bexar County, Texas. It has a population of over 1,351,305, which has grown by 18.1% in the past ten years. The cost of living index in San Antonio, 80, is well below the national average. New single-family homes in San Antonio are valued at $174,900 on average, which is near the state average. In 2008, 2,665 new homes were constructed in San Antonio, down from 4,253 the previous year.

The three most popular industries for women in San Antonio are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and health care. The average commute to work is about 24 minutes. More than 21.6% of San Antonio residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.9%, is higher than the state average.

The unemployment rate in San Antonio is 6.6%, which is less than Texas's average of 8.1%.

The percentage of San Antonio residents that are affiliated with a religious congregation, 65.1%, is more than both the national and state average. El Buen Samaritano United Methodist Church, Pentecostal Holiness Church and Pentecostal Home Missionary Church are all churches located in San Antonio. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the Charismatic Churches Independent.

San Antonio is home to the Monte Vista Residential Historic District and the Main and Military Plazas Historic District as well as Kennedy Park and Buckeye Park. Shopping centers in the area include Windsor Park Mall, Windsor Park Shopping Center and Wonderland Shopping Center. Visitors to San Antonio can choose from Alpha Hotel, Alamo Executive Suites Inc and Chevy Chase Apartments & Townhomes for temporary stays in the area.