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Career and Education Opportunities for Public Relations Specialists in San Antonio, Texas

Public relations specialists can find many career and educational opportunities in the San Antonio, Texas area. There are currently 15,930 jobs for public relations specialists in Texas and this is projected to grow by 22% to 19,360 jobs by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

The income of a public relations specialist is about $24 hourly or $50,500 annually on average in Texas. In the U.S. as a whole, their income is about $24 per hour or $51,280 per year on average. People working as public relations specialists can fill a number of jobs, such as: consumer advocate, corporate communications specialist, and information specialist.

There are eight schools within twenty-five miles of San Antonio where you can study to be a public relations specialist, among forty schools of higher education total in the San Antonio area. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in San Antonio include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

The University of Texas at San Antonio - San Antonio, TX

The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249-1644. The University of Texas at San Antonio is a large university located in San Antonio, Texas. It is a public school with primarily 4-year or above programs. It has 28,413 students and an admission rate of 93%. The University of Texas at San Antonio has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated one and nine students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 3 students in 2008.

Texas State University-San Marcos - San Marcos, TX

Texas State University-San Marcos, 601 University Dr, San Marcos, TX 78666. Texas State University-San Marcos is a large university located in San Marcos, Texas. It is a public school with primarily 4-year or above programs. It has 29,125 students and an admission rate of 74%. Texas State University-San Marcos has a bachelor's degree program in Public Relations/Image Management.

Northwest Vista College - San Antonio, TX

Northwest Vista College, 3535 North West Ellison Dr, San Antonio, TX 78251. Northwest Vista College is a large college located in San Antonio, Texas. It is a public school with primarily 2-year programs and has 12,034 students. Northwest Vista College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty students in 2008.

Palo Alto College - San Antonio, TX

Palo Alto College, 1400 Villaret, San Antonio, TX 78224-2499. Palo Alto College is a medium sized college located in San Antonio, Texas. It is a public school with primarily 2-year programs and has 7,791 students. Palo Alto College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty students in 2008.

Trinity University - San Antonio, TX

Trinity University, One Trinity Place, San Antonio, TX 78212-7200. Trinity University is a small university located in San Antonio, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,610 students and an admission rate of 58%. Trinity University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twelve students in 2008.

Texas Lutheran University - Seguin, TX

Texas Lutheran University, 1000 W. Court St, Seguin, TX 78155-5999. Texas Lutheran University is a small university located in Seguin, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,432 students and an admission rate of 73%. Texas Lutheran University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

University of the Incarnate Word - San Antonio, TX

University of the Incarnate Word, 4301 Broadway, San Antonio, TX 78209. University of the Incarnate Word is a medium sized university located in San Antonio, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,361 students and an admission rate of 67%. University of the Incarnate Word has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-nine and eight students respectively in 2008.

St Marys University - San Antonio, TX

St Marys University, One Camino Santa Maria, San Antonio, TX 78228-8572. St Marys University is a small university located in San Antonio, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,888 students and an admission rate of 63%. St Marys University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-three and zero students respectively in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: San Antonio, Texas

San Antonio, Texas
San Antonio, Texas photo by Zereshk

San Antonio is situated in Bexar County, Texas. It has a population of over 1,351,305, which has grown by 18.1% in the past ten years. The cost of living index in San Antonio, 80, is well below the national average. New single-family homes in San Antonio are valued at $174,900 on average, which is near the state average. In 2008, 2,665 new homes were constructed in San Antonio, down from 4,253 the previous year.

The three most popular industries for women in San Antonio are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and health care. The average commute to work is about 24 minutes. More than 21.6% of San Antonio residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 7.9%, is higher than the state average.

The unemployment rate in San Antonio is 6.6%, which is less than Texas's average of 8.1%.

The percentage of San Antonio residents that are affiliated with a religious congregation, 65.1%, is more than both the national and state average. El Buen Samaritano United Methodist Church, Pentecostal Holiness Church and Pentecostal Home Missionary Church are all churches located in San Antonio. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the Charismatic Churches Independent.

San Antonio is home to the Monte Vista Residential Historic District and the Main and Military Plazas Historic District as well as Kennedy Park and Buckeye Park. Shopping centers in the area include Windsor Park Mall, Windsor Park Shopping Center and Wonderland Shopping Center. Visitors to San Antonio can choose from Alpha Hotel, Alamo Executive Suites Inc and Chevy Chase Apartments & Townhomes for temporary stays in the area.