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Career and Education Opportunities for Market Research Analysts in Richardson, Texas

Market research analyst career and educational opportunities abound in Richardson, Texas. There are currently 19,070 jobs for market research analysts in Texas and this is projected to grow 23% to 23,430 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $30 per hour or $62,560 per year on average in Texas and about $29 hourly or $61,070 per year on average in the U.S. as a whole. Incomes for market research analysts are better than in the overall category of Social Sciences in Texas, and not quite as good as the overall Social Sciences category nationally. Market research analysts work in a variety of jobs, including: market research consultant, research director, and internet sourcer.

There are seventy-seven schools of higher education in the Richardson area, including five within twenty-five miles of Richardson where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, it will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Richardson include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of North Texas - Denton, TX

University of North Texas, Chestnut Ave., Denton, TX 76203-1277. University of North Texas is a large university located in Denton, Texas. It is a public school with primarily 4-year or above programs. It has 34,795 students and an admission rate of 64%. University of North Texas has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree and master's degree which graduated one and three students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 19 students in 2008.

The University of Texas at Dallas - Richardson, TX

The University of Texas at Dallas, 800 West Campbell Road, Richardson, TX 75080-3021. The University of Texas at Dallas is a large university located in Richardson, Texas. It is a public school with primarily 4-year or above programs. It has 14,940 students and an admission rate of 54%. The University of Texas at Dallas has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated sixty-three, sixteen, and one students respectively in 2008.

University of Dallas - Irving, TX

University of Dallas, 1845 E Northgate Drive, Irving, TX 75062-4736. University of Dallas is a small university located in Irving, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,977 students and an admission rate of 91%. University of Dallas has a bachelor's degree program in Economics which graduated one student in 2008.

Paul Quinn College - Dallas, TX

Paul Quinn College, 3837 Simpson Stuart Rd, Dallas, TX 75241. Paul Quinn College is a small college located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 362 students and an admission rate of 11%. Paul Quinn College has a bachelor's degree program in Business/Managerial Economics which graduated seventy-three students in 2008.

Southern Methodist University - Dallas, TX

Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated zero, ten, and four students respectively in 2008.
  • Applied Economics, bachelor's degree and master's degree which graduated zero and six students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Richardson, Texas

Richardson, Texas
Richardson, Texas photo by Infrogmation

Richardson is situated in Dallas County, Texas. It has a population of over 101,589, which has grown by 10.7% over the last ten years. The cost of living index in Richardson, 92, is below the national average. New single-family homes in Richardson are priced at $210,000 on average, which is well above the state average. In 2008, sixty-eight new homes were constructed in Richardson, down from one hundred forty-eight the previous year.

The top three industries for women in Richardson are educational services, professional, scientific, and technical services, and health care. For men, it is professional, scientific, and technical services, computer and electronic products, and construction. The average travel time to work is about 24 minutes. More than 47.7% of Richardson residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 16.2%, is higher than the state average.

The unemployment rate in Richardson is 7.2%, which is less than Texas's average of 8.1%.

The percentage of Richardson residents that are affiliated with a religious congregation, 55.1%, is more than the national average but less than the state average. Heights Baptist Church, Richardson East Baptist Church and Richland Bible Fellowship Church are some of the churches located in Richardson. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Richardson is home to Canyon Creek Park and Berkner Park. Visitors to Richardson can choose from Comfort Inn, Best Western Dallas Telecom Area and Champ Restaurant Equipment Supplies for temporary stays in the area.