Career and Education Opportunities for Advertising Agents in Plano, Texas
Plano, Texas provides a wide variety of opportunities, both career and educational, for advertising agents. Currently, 8,370 people work as advertising agents in Texas. This is expected to grow by 23% to about 10,310 people by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn about $20 hourly or $42,250 yearly on average in Texas and about $20 hourly or $43,480 annually on average nationally. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Texas earn more. They earn more than people working in the overall category of Sales and Clerical nationally.
There are seventy-nine schools of higher education in the Plano area, including four within twenty-five miles of Plano where you can get a degree to start your career as an advertising agent. The most common level of education for advertising agents is a Bachelor's degree. You can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Plano include:
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The Art Institute of Dallas - Dallas, TX
The Art Institute of Dallas, 8080 Park Lane #100, Dallas, TX 75231-5993. The Art Institute of Dallas is a small school located in Dallas, Texas. It is a private for-profit school with primarily 4-year or above programs. It has 1,891 students and an admission rate of 45%. The Art Institute of Dallas has a bachelor's degree program in Advertising which graduated nine students in 2008.
University of North Texas - Denton, TX
University of North Texas, Chestnut Ave., Denton, TX 76203-1277. University of North Texas is a large university located in Denton, Texas. It is a public school with primarily 4-year or above programs. It has 34,795 students and an admission rate of 64%. University of North Texas has a bachelor's degree program in Advertising which graduated thirteen students in 2008.
Northwood University - Cedar Hill, TX
Northwood University, 1114 W FM 1382, Cedar Hill, TX 75104-1204. Northwood University is a small university located in Cedar Hill, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 864 students and an admission rate of 55%. Northwood University has an associate's degree and a bachelor's degree program in Advertising which graduated seven and ten students respectively in 2008.
Southern Methodist University - Dallas, TX
Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has a bachelor's degree program in Advertising.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Plano, Texas
Plano is situated in Collin County, Texas. It has a population of over 267,480, which has grown by 20.5% in the past ten years. The cost of living index in Plano, 91, is below the national average. New single-family homes in Plano are valued at $229,500 on average, which is far greater than the state average. In 2008, three hundred sixty-eight new homes were constructed in Plano, down from five hundred forty-six the previous year.
The three big industries for women in Plano are educational services, professional, scientific, and technical services, and health care. For men, it is professional, scientific, and technical services, computer and electronic products, and finance and insurance. The average travel time to work is about 28 minutes. More than 53.3% of Plano residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.6%, is higher than the state average.
The unemployment rate in Plano is 7.4%, which is less than Texas's average of 8.1%.
The percentage of Plano residents that are affiliated with a religious congregation, 53.7%, is more than the national average but less than the state average. Potters House Assembly of God Church, Central Baptist Church and Preston Meadow Lutheran Church are among the churches located in Plano. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Plano is home to the Heritage Farmstead Museum and the The Shops at Willow Bend as well as Enfield Park and Buckhorn Park. Shopping malls in the area include Preston Shepard Place Shopping Center, Preston Towne Crossing Shopping Center and Collin Creek Shopping Center. Visitors to Plano can choose from Amerisuites Dallas Plano North, Best Western Park Suites Hotel and AmeriSuites Plano for temporary stays in the area.