Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Market Research Analysts in Plano, Texas

There are many career and education opportunities for market research analysts in the Plano, Texas area. About 19,070 people are currently employed as market research analysts in Texas. By 2016, this is expected to grow by 23% to about 23,430 people employed. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $30 hourly or $62,560 per year on average in Texas. In the U.S. as a whole, their income is about $29 per hour or $61,070 per year on average. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Texas earn more. They earn less than people working in the overall category of Social Sciences nationally. Market research analysts work in a variety of jobs, including: market research worker, account planner, and marketing support specialist.

There are seventy-nine schools of higher education in the Plano area, including five within twenty-five miles of Plano where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. It will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Plano include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

University of North Texas - Denton, TX

University of North Texas, Chestnut Ave., Denton, TX 76203-1277. University of North Texas is a large university located in Denton, Texas. It is a public school with primarily 4-year or above programs. It has 34,795 students and an admission rate of 64%. University of North Texas has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree and master's degree which graduated one and three students respectively in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 19 students in 2008.

The University of Texas at Dallas - Richardson, TX

The University of Texas at Dallas, 800 West Campbell Road, Richardson, TX 75080-3021. The University of Texas at Dallas is a large university located in Richardson, Texas. It is a public school with primarily 4-year or above programs. It has 14,940 students and an admission rate of 54%. The University of Texas at Dallas has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated sixty-three, sixteen, and one students respectively in 2008.

University of Dallas - Irving, TX

University of Dallas, 1845 E Northgate Drive, Irving, TX 75062-4736. University of Dallas is a small university located in Irving, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,977 students and an admission rate of 91%. University of Dallas has a bachelor's degree program in Economics which graduated one student in 2008.

Paul Quinn College - Dallas, TX

Paul Quinn College, 3837 Simpson Stuart Rd, Dallas, TX 75241. Paul Quinn College is a small college located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 362 students and an admission rate of 11%. Paul Quinn College has a bachelor's degree program in Business/Managerial Economics which graduated seventy-three students in 2008.

Southern Methodist University - Dallas, TX

Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated zero, ten, and four students respectively in 2008.
  • Applied Economics, bachelor's degree and master's degree which graduated zero and six students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Plano, Texas

Plano, Texas
Plano, Texas photo by Jmcstrav

Plano is situated in Collin County, Texas. It has a population of over 267,480, which has grown by 20.5% in the past ten years. The cost of living index in Plano, 91, is below the national average. New single-family homes in Plano are valued at $229,500 on average, which is far greater than the state average. In 2008, three hundred sixty-eight new homes were constructed in Plano, down from five hundred forty-six the previous year.

The three big industries for women in Plano are educational services, professional, scientific, and technical services, and health care. For men, it is professional, scientific, and technical services, computer and electronic products, and finance and insurance. The average travel time to work is about 28 minutes. More than 53.3% of Plano residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 17.6%, is higher than the state average.

The unemployment rate in Plano is 7.4%, which is less than Texas's average of 8.1%.

The percentage of Plano residents that are affiliated with a religious congregation, 53.7%, is more than the national average but less than the state average. Potters House Assembly of God Church, Central Baptist Church and Preston Meadow Lutheran Church are among the churches located in Plano. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Plano is home to the Heritage Farmstead Museum and the The Shops at Willow Bend as well as Enfield Park and Buckhorn Park. Shopping malls in the area include Preston Shepard Place Shopping Center, Preston Towne Crossing Shopping Center and Collin Creek Shopping Center. Visitors to Plano can choose from Amerisuites Dallas Plano North, Best Western Park Suites Hotel and AmeriSuites Plano for temporary stays in the area.