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Career and Education Opportunities for Market Research Analysts in Midland, Texas

If you want to be a market research analyst, the Midland, Texas area offers many opportunities both for education and employment. There are currently 19,070 working market research analysts in Texas; this should grow by 23% to 23,430 working market research analysts in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $30 hourly or $62,560 yearly on average in Texas. In the U.S. as a whole, their income is about $29 hourly or $61,070 per year on average. Incomes for market research analysts are better than in the overall category of Social Sciences in Texas, and not quite as good as the overall Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: research analyst, strategic marketing manager, and marketing associate.

There is one school within twenty-five miles of Midland where you can study to be a market research analyst, among five schools of higher education total in the Midland area. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Midland include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

The University of Texas of the Permian Basin - Odessa, TX

The University of Texas of the Permian Basin, 4901 E University, Odessa, TX 79762-0001. The University of Texas of the Permian Basin is a small university located in Odessa, Texas. It is a public school with primarily 4-year or above programs. It has 3,560 students and an admission rate of 98%. The University of Texas of the Permian Basin has a bachelor's degree program in Business/Managerial Economics which graduated two students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Midland, Texas

Midland, Texas
Midland, Texas photo by Billy_Hathorn

Midland is situated in Midland County, Texas. It has a population of over 106,561, which has grown by 12.2% over the last ten years. The cost of living index in Midland, 80, is well below the national average. New single-family homes in Midland cost $117,500 on average, which is far less than the state average. In 2008, four hundred eighty-three new homes were built in Midland, down from five hundred fourteen the previous year.

The three big industries for women in Midland are health care, educational services, and mining, quarrying, and oil and gas extraction. For men, it is mining, quarrying, and oil and gas extraction, construction, and health care. The average commute to work is about 17 minutes. More than 27.2% of Midland residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.0%, is lower than the state average.

The unemployment rate in Midland is 5.7%, which is less than Texas's average of 8.1%.

The percentage of Midland residents that are affiliated with a religious congregation, 61.5%, is more than both the national and state average. Alamo Heights Church, Ellis Chapel North Church and Primera Iglesia Bautista Church are among the churches located in Midland. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Midland is home to the Windmill Number Three and the Ranchland Hills Country Club as well as Tolbert Park and Doug Russell Park. Visitors to Midland can choose from Best Inn & Suites - Harrys Bar & Grill, Bradford Inn and Budget Inn for temporary stays in the area.