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Career and Education Opportunities for Public Relations Specialists in Midland, Texas

There are many career and education opportunities for public relations specialists in the Midland, Texas area. Currently, 15,930 people work as public relations specialists in Texas. This is expected to grow by 22% to about 19,360 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

The income of a public relations specialist is about $24 hourly or $50,500 yearly on average in Texas. In the U.S. as a whole, their income is about $24 per hour or $51,280 per year on average. Jobs in this field include: relationship manager, communications director, and media outreach coordinator.

The Midland area is home to five schools of higher education, including one within twenty-five miles of Midland where you can get a degree as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Midland include:

  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

The University of Texas of the Permian Basin - Odessa, TX

The University of Texas of the Permian Basin, 4901 E University, Odessa, TX 79762-0001. The University of Texas of the Permian Basin is a small university located in Odessa, Texas. It is a public school with primarily 4-year or above programs. It has 3,560 students and an admission rate of 98%. The University of Texas of the Permian Basin has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Midland, Texas

Midland, Texas
Midland, Texas photo by Billy_Hathorn

Midland is situated in Midland County, Texas. It has a population of over 106,561, which has grown by 12.2% over the last ten years. The cost of living index in Midland, 80, is well below the national average. New single-family homes in Midland cost $117,500 on average, which is far less than the state average. In 2008, four hundred eighty-three new homes were built in Midland, down from five hundred fourteen the previous year.

The three big industries for women in Midland are health care, educational services, and mining, quarrying, and oil and gas extraction. For men, it is mining, quarrying, and oil and gas extraction, construction, and health care. The average commute to work is about 17 minutes. More than 27.2% of Midland residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.0%, is lower than the state average.

The unemployment rate in Midland is 5.7%, which is less than Texas's average of 8.1%.

The percentage of Midland residents that are affiliated with a religious congregation, 61.5%, is more than both the national and state average. Alamo Heights Church, Ellis Chapel North Church and Primera Iglesia Bautista Church are among the churches located in Midland. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Midland is home to the Windmill Number Three and the Ranchland Hills Country Club as well as Tolbert Park and Doug Russell Park. Visitors to Midland can choose from Best Inn & Suites - Harrys Bar & Grill, Bradford Inn and Budget Inn for temporary stays in the area.