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Career and Education Opportunities for Copy Writers in McKinney, Texas

For those living in the McKinney, Texas area, there are many career and education opportunities for copy writers. Currently, 6,760 people work as copy writers in Texas. This is expected to grow 12% to 7,590 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.

The income of a copy writer is about $23 per hour or $49,400 yearly on average in Texas. In the U.S. as a whole, their income is about $25 per hour or $53,070 per year on average. Copy writers earn less than people working in the category of Writing and Editing generally in Texas and less than people in the Writing and Editing category nationally. Copy writers work in a variety of jobs, including: advertising specialist, freelance copywriter, and ad writer.

The McKinney area is home to fifteen schools of higher education, including one within twenty-five miles of McKinney where you can get a degree as a copy writer. Copy writers usually hold a Bachelor's degree, so it will take about four years to learn to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in McKinney include:

  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

Collin County Community College District - Plano, TX

Collin County Community College District, 4800 Preston Park Blvd., Plano, TX 75093. Collin County Community College District is a large college located in Plano, Texas. It is a public school with primarily 2-year programs and has 21,000 students. Collin County Community College District has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: McKinney, Texas

McKinney, Texas
McKinney, Texas photo by Agriffin

Mckinney is situated in Collin County, Texas. It has a population of over 121,211, which has grown by 122.9% in the past ten years. The cost of living index in Mckinney, 90, is below the national average. New single-family homes in Mckinney are valued at $168,500 on average, which is below the state average. In 2008, nine hundred eighty-seven new homes were built in Mckinney, down from 1,662 the previous year.

The top three industries for women in Mckinney are health care, educational services, and professional, scientific, and technical services. For men, it is construction, computer and electronic products, and professional, scientific, and technical services. The average commute to work is about 27 minutes. More than 39.1% of Mckinney residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.3%, is higher than the state average.

The unemployment rate in Mckinney is 7.8%, which is less than Texas's average of 8.1%.

The percentage of Mckinney residents that are affiliated with a religious congregation, 53.7%, is more than the national average but less than the state average. Redeemer Presbyterian Church, Eternity Community Church and Church of Christ are some of the churches located in Mckinney. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Mckinney is home to the Estes House and the A M Scott House as well as Mouzon Park and Murphy Park.