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Career and Education Opportunities for Public Relations Specialists in McKinney, Texas

Public relations specialists can find both educational opportunities and jobs in the McKinney, Texas area. Currently, 15,930 people work as public relations specialists in Texas. This is expected to grow 22% to 19,360 people by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

A person working as a public relations specialist can expect to earn about $24 hourly or $50,500 per year on average in Texas and about $24 per hour or $51,280 yearly on average in the U.S. as a whole. Public relations specialists work in a variety of jobs, including: concert promoter, political aide, and information specialist.

The McKinney area is home to fifteen schools of higher education, including one within twenty-five miles of McKinney where you can get a degree as a public relations specialist. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in McKinney include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Collin County Community College District - Plano, TX

Collin County Community College District, 4800 Preston Park Blvd., Plano, TX 75093. Collin County Community College District is a large college located in Plano, Texas. It is a public school with primarily 2-year programs and has 21,000 students. Collin County Community College District has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: McKinney, Texas

McKinney, Texas
McKinney, Texas photo by Agriffin

Mckinney is situated in Collin County, Texas. It has a population of over 121,211, which has grown by 122.9% in the past ten years. The cost of living index in Mckinney, 90, is below the national average. New single-family homes in Mckinney are valued at $168,500 on average, which is below the state average. In 2008, nine hundred eighty-seven new homes were built in Mckinney, down from 1,662 the previous year.

The top three industries for women in Mckinney are health care, educational services, and professional, scientific, and technical services. For men, it is construction, computer and electronic products, and professional, scientific, and technical services. The average commute to work is about 27 minutes. More than 39.1% of Mckinney residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.3%, is higher than the state average.

The unemployment rate in Mckinney is 7.8%, which is less than Texas's average of 8.1%.

The percentage of Mckinney residents that are affiliated with a religious congregation, 53.7%, is more than the national average but less than the state average. Redeemer Presbyterian Church, Eternity Community Church and Church of Christ are some of the churches located in Mckinney. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Mckinney is home to the Estes House and the A M Scott House as well as Mouzon Park and Murphy Park.