Marketing and Advertising: Career and Education Opportunities in McAllen, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Mcallen is located in Hidalgo County, Texas. It has a population of over 129,776, which has grown by 22.0% in the past ten years. The cost of living index in Mcallen, 81, is well below the national average. New single-family homes in Mcallen cost $174,400 on average, which is near the state average. In 2008, five hundred seventy-three new homes were constructed in Mcallen, down from seven hundred fifty-four the previous year.
The top three industries for women in Mcallen are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and health care. The average travel time to work is about 19 minutes. More than 23.6% of Mcallen residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is higher than the state average.
The unemployment rate in Mcallen is 7.4%, which is less than Texas's average of 8.1%.
The percentage of Mcallen residents that are affiliated with a religious congregation, 50.4%, is more than the national average but less than the state average. Emmanuel Baptist Church, Family of Faith Fellowship Church and First Missionary Baptist Church are some of the churches located in Mcallen. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Mcallen is home to the Sam and Marjorie Miller House and the McAllen Memorial Library as well as Schupp Park and Archer Park. Shopping centers in the area include Las Tiendas Plaza Shopping Center and La Plaza Shopping Center.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.