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Career and Education Opportunities for Market Research Analysts in McAllen, Texas

If you want to be a market research analyst, the McAllen, Texas area offers many opportunities both for education and employment. There are currently 19,070 jobs for market research analysts in Texas and this is projected to grow by 23% to 23,430 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn about $30 per hour or $62,560 annually on average in Texas and about $29 per hour or $61,070 per year on average nationally. Market research analysts earn more than people working in the category of Social Sciences generally in Texas and less than people in the Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: marketing support specialist, marketing forecaster, and market research manager.

The McAllen area is home to nine schools of higher education, including one within twenty-five miles of McAllen where you can get a degree as a market research analyst. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in McAllen include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

The University of Texas-Pan American - Edinburg, TX

The University of Texas-Pan American, 1201 W University Dr, Edinburg, TX 78539-2999. The University of Texas-Pan American is a large university located in Edinburg, Texas. It is a public school with primarily 4-year or above programs. It has 17,584 students and an admission rate of 64%. The University of Texas-Pan American has a bachelor's degree program in Economics.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: McAllen, Texas

McAllen, Texas
McAllen, Texas photo by L1CENSET0K1LL

Mcallen is located in Hidalgo County, Texas. It has a population of over 129,776, which has grown by 22.0% in the past ten years. The cost of living index in Mcallen, 81, is well below the national average. New single-family homes in Mcallen cost $174,400 on average, which is near the state average. In 2008, five hundred seventy-three new homes were constructed in Mcallen, down from seven hundred fifty-four the previous year.

The top three industries for women in Mcallen are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and health care. The average travel time to work is about 19 minutes. More than 23.6% of Mcallen residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is higher than the state average.

The unemployment rate in Mcallen is 7.4%, which is less than Texas's average of 8.1%.

The percentage of Mcallen residents that are affiliated with a religious congregation, 50.4%, is more than the national average but less than the state average. Emmanuel Baptist Church, Family of Faith Fellowship Church and First Missionary Baptist Church are some of the churches located in Mcallen. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Mcallen is home to the Sam and Marjorie Miller House and the McAllen Memorial Library as well as Schupp Park and Archer Park. Shopping centers in the area include Las Tiendas Plaza Shopping Center and La Plaza Shopping Center.