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Career and Education Opportunities for Copy Writers in McAllen, Texas

There is a wide variety of career and education opportunities for copy writers in the McAllen, Texas area. There are currently 6,760 working copy writers in Texas; this should grow by 12% to about 7,590 working copy writers in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers earn about $23 hourly or $49,400 yearly on average in Texas and about $25 per hour or $53,070 per year on average nationally. Earnings for copy writers are not quite as good as earnings in the general category of Writing and Editing in Texas and not quite as good as general Writing and Editing category earnings nationally. Jobs in this field include: creative services director, online content developer, and advertising writer.

There is one school within twenty-five miles of McAllen where you can study to be a copy writer, among nine schools of higher education total in the McAllen area. Copy writers usually hold a Bachelor's degree, so it will take about four years to learn to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in McAllen include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

The University of Texas-Pan American - Edinburg, TX

The University of Texas-Pan American, 1201 W University Dr, Edinburg, TX 78539-2999. The University of Texas-Pan American is a large university located in Edinburg, Texas. It is a public school with primarily 4-year or above programs. It has 17,584 students and an admission rate of 64%. The University of Texas-Pan American has 2 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated thirty and four students respectively in 2008.
  • Journalism, bachelor's degree which graduated 1 student in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: McAllen, Texas

McAllen, Texas
McAllen, Texas photo by L1CENSET0K1LL

Mcallen is located in Hidalgo County, Texas. It has a population of over 129,776, which has grown by 22.0% in the past ten years. The cost of living index in Mcallen, 81, is well below the national average. New single-family homes in Mcallen cost $174,400 on average, which is near the state average. In 2008, five hundred seventy-three new homes were constructed in Mcallen, down from seven hundred fifty-four the previous year.

The top three industries for women in Mcallen are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and health care. The average travel time to work is about 19 minutes. More than 23.6% of Mcallen residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is higher than the state average.

The unemployment rate in Mcallen is 7.4%, which is less than Texas's average of 8.1%.

The percentage of Mcallen residents that are affiliated with a religious congregation, 50.4%, is more than the national average but less than the state average. Emmanuel Baptist Church, Family of Faith Fellowship Church and First Missionary Baptist Church are some of the churches located in Mcallen. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Mcallen is home to the Sam and Marjorie Miller House and the McAllen Memorial Library as well as Schupp Park and Archer Park. Shopping centers in the area include Las Tiendas Plaza Shopping Center and La Plaza Shopping Center.