Marketing and Advertising: Career and Education Opportunities in Lubbock, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Lubbock is situated in Lubbock County, Texas. It has a population of over 220,483, which has grown by 10.5% over the last ten years. The cost of living index in Lubbock, 79, is well below the national average. New single-family homes in Lubbock are priced at $171,700 on average, which is below the state average. In 2008, nine hundred twenty-nine new homes were constructed in Lubbock, up from eight hundred eighty the previous year.
The top three industries for women in Lubbock are health care, educational services, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average commute to work is about 16 minutes. More than 26.6% of Lubbock residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.3%, is higher than the state average.
The unemployment rate in Lubbock is 5.3%, which is less than Texas's average of 8.1%.
The percentage of Lubbock residents that are affiliated with a religious congregation, 59.7%, is more than both the national and state average. Pentecostal Holiness Church, Philia Temple Church of God and Christ and Pilgrim Baptist Church are all churches located in Lubbock. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Lubbock is home to the South Overton Residential Historic District and the Kress Building as well as Lowery Field and Rocky Johnson Field. Visitors to Lubbock can choose from Barcelonacourt of Lubbock, Circus Inn and Carriage House Inn & Suites for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.