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Career and Education Opportunities for Program Directors in Lubbock, Texas

Program directors can find many career and educational opportunities in the Lubbock, Texas area. About 5,000 people are currently employed as program directors in Texas. By 2016, this is expected to grow by 14% to 5,690 people employed. This is better than the national trend for program directors, which sees this job pool growing by about 9.8% over the next eight years. Program directors generally direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs.

The income of a program director is about $26 hourly or $55,830 per year on average in Texas. In the U.S. as a whole, their income is about $30 hourly or $64,430 annually on average. Incomes for program directors are the same as in the overall category of Theater, Film, and Television in Texas, and the same as the overall Theater, Film, and Television category nationally. Jobs in this field include: television program director , operations director, and production director.

The Lubbock area is home to nine schools of higher education, including two within twenty-five miles of Lubbock where you can get a degree as a program director. Program directors usually hold some college courses, so it will take a short time to learn to be a program director if you already have a high school diploma.


In general, program directors direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs.

Program directors monitor and review programming to insure that schedules are met, guidelines are adhered to, and performances are of adequate quality. They also evaluate new and existing programming to gauge suitability and the need for changes, using data such as audience surveys and feedback. Equally important, program directors have to formulate and schedule programming and event coverage, on the basis of broadcast length and other factors, such as community needs and viewer demographics. They are often called upon to monitor network transmissions for advisories concerning daily program schedules or program changes. They are expected to direct and schedule efforts of personnel working on broadcast news or programming. Finally, program directors decide on and maintain programs, music and other needed materials and obtain legal clearances for their use as needed.

Every day, program directors are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings.

It is important for program directors to design concepts for programs and features that a station could produce. They are often called upon to establish work schedules and assign work to staff members. They also design budgets for programming and broadcasting efforts and monitor expenditures to insure that they remain within budgetary limits. They are sometimes expected to participate in the planning and execution of fundraising efforts. Somewhat less frequently, program directors are also expected to design promotions for current programs and specials.

Program directors sometimes are asked to decide on and maintain programs, music and other needed materials and obtain legal clearances for their use as needed. And finally, they sometimes have to direct efforts between departments.

Like many other jobs, program directors must want to innovate to meet new challenges and believe in an agile approach to problem solving and deal with change.

Similar jobs with educational opportunities in Lubbock include:

  • Actor. Play parts in stage, television, or motion picture productions for entertainment, information, or instruction. Interpret serious or comic role by speech, gesture, and body movement to entertain or inform audience. May dance and sing.
  • Artistic Director. Audition and interview performers to select most appropriate talent for parts in stage, television, or motion picture productions.
  • Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Film or Videotape Editor. Edit motion picture soundtracks, film, and video.
  • Producer. Plan and coordinate various aspects of radio, television, or motion picture production, such as selecting script, coordinating writing, directing and editing, and arranging financing.
  • Technical Director. Coordinate activities of technical departments, such as taping, editing, and maintenance, to produce radio or television programs.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.


Texas Tech University - Lubbock, TX

Texas Tech University, Broadway and University Avenue, Lubbock, TX 79409-5005. Texas Tech University is a large university located in Lubbock, Texas. It is a public school with primarily 4-year or above programs. It has 28,422 students and an admission rate of 72%. Texas Tech University has 3 areas of study related to Program Director. They are:

  • Radio and Television, bachelor's degree which graduated 59 students in 2008.
  • Drama and Dramatics/Theatre Arts, bachelor's degree, master's degree, and doctor's degree which graduated ten, eight, and five students respectively in 2008.
  • Theatre/Theatre Arts Management, master's degree.

South Plains College - Levelland, TX

South Plains College, 1401 S. College Ave, Levelland, TX 79336. South Plains College is a medium sized college located in Levelland, Texas. It is a public school with primarily 2-year programs and has 6,714 students. South Plains College has an associate's degree and a two to four year program in Cinematography and Film/Video Production which graduated three and two students respectively in 2008.


Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.


Lubbock, Texas
Lubbock, Texas photo by Voltin

Lubbock is situated in Lubbock County, Texas. It has a population of over 220,483, which has grown by 10.5% over the last ten years. The cost of living index in Lubbock, 79, is well below the national average. New single-family homes in Lubbock are priced at $171,700 on average, which is below the state average. In 2008, nine hundred twenty-nine new homes were constructed in Lubbock, up from eight hundred eighty the previous year.

The top three industries for women in Lubbock are health care, educational services, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average commute to work is about 16 minutes. More than 26.6% of Lubbock residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.3%, is higher than the state average.

The unemployment rate in Lubbock is 5.3%, which is less than Texas's average of 8.1%.

The percentage of Lubbock residents that are affiliated with a religious congregation, 59.7%, is more than both the national and state average. Pentecostal Holiness Church, Philia Temple Church of God and Christ and Pilgrim Baptist Church are all churches located in Lubbock. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Lubbock is home to the South Overton Residential Historic District and the Kress Building as well as Lowery Field and Rocky Johnson Field. Visitors to Lubbock can choose from Barcelonacourt of Lubbock, Circus Inn and Carriage House Inn & Suites for temporary stays in the area.