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Career and Education Opportunities for Public Relations Specialists in Lubbock, Texas

For those living in the Lubbock, Texas area, there are many career and education opportunities for public relations specialists. There are currently 15,930 working public relations specialists in Texas; this should grow by 22% to 19,360 working public relations specialists in the state by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

The income of a public relations specialist is about $24 per hour or $50,500 annually on average in Texas. In the U.S. as a whole, their income is about $24 per hour or $51,280 annually on average. Public relations specialists work in a variety of jobs, including: relationship manager, public information coordinator, and publicity agent.

The Lubbock area is home to nine schools of higher education, including one within twenty-five miles of Lubbock where you can get a degree as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Lubbock include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Texas Tech University - Lubbock, TX

Texas Tech University, Broadway and University Avenue, Lubbock, TX 79409-5005. Texas Tech University is a large university located in Lubbock, Texas. It is a public school with primarily 4-year or above programs. It has 28,422 students and an admission rate of 72%. Texas Tech University has a bachelor's degree program in Public Relations/Image Management which graduated 124 students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Lubbock, Texas

Lubbock, Texas
Lubbock, Texas photo by Voltin

Lubbock is situated in Lubbock County, Texas. It has a population of over 220,483, which has grown by 10.5% over the last ten years. The cost of living index in Lubbock, 79, is well below the national average. New single-family homes in Lubbock are priced at $171,700 on average, which is below the state average. In 2008, nine hundred twenty-nine new homes were constructed in Lubbock, up from eight hundred eighty the previous year.

The top three industries for women in Lubbock are health care, educational services, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average commute to work is about 16 minutes. More than 26.6% of Lubbock residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.3%, is higher than the state average.

The unemployment rate in Lubbock is 5.3%, which is less than Texas's average of 8.1%.

The percentage of Lubbock residents that are affiliated with a religious congregation, 59.7%, is more than both the national and state average. Pentecostal Holiness Church, Philia Temple Church of God and Christ and Pilgrim Baptist Church are all churches located in Lubbock. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Lubbock is home to the South Overton Residential Historic District and the Kress Building as well as Lowery Field and Rocky Johnson Field. Visitors to Lubbock can choose from Barcelonacourt of Lubbock, Circus Inn and Carriage House Inn & Suites for temporary stays in the area.