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Career and Education Opportunities for Radio and Television Announcers in Lubbock, Texas

Radio and television announcers can find both educational opportunities and jobs in the Lubbock, Texas area. Currently, 3,770 people work as radio and television announcers in Texas. This is expected to shrink by 8% to about 3,470 people by 2016. This is not quite as good as the national trend for radio and television announcers, which sees this job pool shrinking by about 6.1% over the next eight years. Radio and television announcers generally talk on radio or television.

Radio and television announcers earn approximately $14 hourly or $30,400 per year on average in Texas. Nationally they average about $12 hourly or $26,940 per year. Incomes for radio and television announcers are better than in the overall category of Announcing in Texas, and not quite as good as the overall Announcing category nationally. People working as radio and television announcers can fill a number of jobs, such as: radio sportscaster, announcer, and program host.

There is one school within twenty-five miles of Lubbock where you can study to be a radio and television announcer, among nine schools of higher education total in the Lubbock area. Given that the most common education level for radio and television announcers is a Bachelor's degree, you can expect to spend about four years training to become a radio and television announcer if you already have a high school diploma.

CAREER DESCRIPTION: Radio and Television Announcer

Radio and Television Announcer video from the State of New Jersey Dept. of Labor and Workforce Development

In general, radio and television announcers talk on radio or television. They also may interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.

Every day, radio and television announcers are expected to be able to speak clearly. They need to articulate ideas and problems.

It is important for radio and television announcers to identify stations, and introduce or close shows, using memorized or read scripts, and/or ad-libs. They are often called upon to interview show guests about their lives or topics of current interest. They also make promotional appearances at public or private events so as to represent their employers. They are sometimes expected to ready and deliver news, sports, and/or weather reports, gathering and rewriting material so that it will convey required data and fit specific time slots. Somewhat less frequently, radio and television announcers are also expected to host civic or promotional events that are broadcast over television or radio.

Radio and television announcers sometimes are asked to keep daily program logs to furnish data on all elements aired during broadcast. and furnish commentary and conduct interviews during sporting events and other events. And finally, they sometimes have to comment on music and other matters.

Like many other jobs, radio and television announcers must be reliable and have exceptional integrity.

Similar jobs with educational opportunities in Lubbock include:

  • Artistic Director. Audition and interview performers to select most appropriate talent for parts in stage, television, or motion picture productions.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • News Analyst. Analyze, interpret, and broadcast news received from various sources.
  • Reporter. Collect and analyze facts about newsworthy events by interview, investigation, or observation. Report and write stories for newspaper, news magazine, or television.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Radio and Television Announcer Training

Texas Tech University - Lubbock, TX

Texas Tech University, Broadway and University Avenue, Lubbock, TX 79409-5005. Texas Tech University is a large university located in Lubbock, Texas. It is a public school with primarily 4-year or above programs. It has 28,422 students and an admission rate of 72%. Texas Tech University has a bachelor's degree program in Radio and Television which graduated fifty-nine students in 2008.


Lubbock, Texas
Lubbock, Texas photo by Voltin

Lubbock is situated in Lubbock County, Texas. It has a population of over 220,483, which has grown by 10.5% over the last ten years. The cost of living index in Lubbock, 79, is well below the national average. New single-family homes in Lubbock are priced at $171,700 on average, which is below the state average. In 2008, nine hundred twenty-nine new homes were constructed in Lubbock, up from eight hundred eighty the previous year.

The top three industries for women in Lubbock are health care, educational services, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average commute to work is about 16 minutes. More than 26.6% of Lubbock residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.3%, is higher than the state average.

The unemployment rate in Lubbock is 5.3%, which is less than Texas's average of 8.1%.

The percentage of Lubbock residents that are affiliated with a religious congregation, 59.7%, is more than both the national and state average. Pentecostal Holiness Church, Philia Temple Church of God and Christ and Pilgrim Baptist Church are all churches located in Lubbock. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Lubbock is home to the South Overton Residential Historic District and the Kress Building as well as Lowery Field and Rocky Johnson Field. Visitors to Lubbock can choose from Barcelonacourt of Lubbock, Circus Inn and Carriage House Inn & Suites for temporary stays in the area.