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Career and Education Opportunities for Public Relations Specialists in Lewisville, Texas

Many educational and employment opportunities exist for public relations specialists in the Lewisville, Texas area. There are currently 15,930 working public relations specialists in Texas; this should grow 22% to about 19,360 working public relations specialists in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $24 per hour or $50,500 per year on average in Texas. Nationally they average about $24 per hour or $51,280 yearly. Jobs in this field include: press agent, account executive, and service promoter salesperson.

There are ten schools within twenty-five miles of Lewisville where you can study to be a public relations specialist, among eighty-eight schools of higher education total in the Lewisville area. The most common level of education for public relations specialists is a Bachelor's degree. You can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Lewisville include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

The University of Texas at Arlington - Arlington, TX

The University of Texas at Arlington, 701 S. Nedderman Dr., Arlington, TX 76013. The University of Texas at Arlington is a large university located in Arlington, Texas. It is a public school with primarily 4-year or above programs. It has 25,070 students and an admission rate of 56%. The University of Texas at Arlington has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, master's degree which graduated 17 students in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 73 students in 2008.

Dallas Baptist University - Dallas, TX

Dallas Baptist University, 3000 Mountain Creek Parkway, Dallas, TX 75211-9299. Dallas Baptist University is a medium sized university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,297 students and an admission rate of 47%. Dallas Baptist University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

Brookhaven College - Farmers Branch, TX

Brookhaven College, 3939 Valley View Ln, Farmers Branch, TX 75244-4997. Brookhaven College is a large college located in Farmers Branch, Texas. It is a public school with primarily 2-year programs and has 11,173 students. Brookhaven College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.

Southern Methodist University - Dallas, TX

Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has a bachelor's degree program in Public Relations/Image Management which graduated two students in 2008.

Texas Christian University - Fort Worth, TX

Texas Christian University, 2800 S University Dr, Fort Worth, TX 76129. Texas Christian University is a medium sized university located in Fort Worth, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,696 students and an admission rate of 50%. Texas Christian University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eight and five students respectively in 2008.

University of North Texas - Denton, TX

University of North Texas, Chestnut Ave., Denton, TX 76203-1277. University of North Texas is a large university located in Denton, Texas. It is a public school with primarily 4-year or above programs. It has 34,795 students and an admission rate of 64%. University of North Texas has a bachelor's degree program in Public Relations/Image Management which graduated sixteen students in 2008.

Mountain View College - Dallas, TX

Mountain View College, 4849 W Illinois, Dallas, TX 75211-6599. Mountain View College is a medium sized college located in Dallas, Texas. It is a public school with primarily 2-year programs and has 7,126 students. Mountain View College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Richland College - Dallas, TX

Richland College, 12800 Abrams Rd, Dallas, TX 75243-2199. Richland College is a large college located in Dallas, Texas. It is a public school with primarily 2-year programs and has 15,917 students. Richland College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.

Collin County Community College District - Plano, TX

Collin County Community College District, 4800 Preston Park Blvd., Plano, TX 75093. Collin County Community College District is a large college located in Plano, Texas. It is a public school with primarily 2-year programs and has 21,000 students. Collin County Community College District has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

Eastfield College - Mesquite, TX

Eastfield College, 3737 Motley Dr, Mesquite, TX 75150-2099. Eastfield College is a large college located in Mesquite, Texas. It is a public school with primarily 2-year programs and has 10,501 students. Eastfield College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Lewisville, Texas

Lewisville, Texas
Lewisville, Texas photo by U

Lewisville is situated in Denton County, Texas. It has a population of over 101,624, which has grown by 30.7% in the past ten years. The cost of living index in Lewisville, 91, is below the national average. New single-family homes in Lewisville cost $140,300 on average, which is well below the state average. In 2008, one hundred seventy-three new homes were built in Lewisville, down from three hundred thirty-seven the previous year.

The top three industries for women in Lewisville are educational services, health care, and professional, scientific, and technical services. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 27 minutes. More than 32.4% of Lewisville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.1%, is lower than the state average.

The unemployment rate in Lewisville is 6.7%, which is less than Texas's average of 8.1%.

The percentage of Lewisville residents that are affiliated with a religious congregation, 34.5%, is less than both the national and state average. Pentecostal Church of God, Cedar Crest Community Church and Prince of Peace Evangelical Lutheran Church are some of the churches located in Lewisville. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Lewisville is home to Woods Park and East Hill Park. Visitors to Lewisville can choose from Accommodation Now, Best Western Inn & Suites and Baymont Inn & Suites for temporary stays in the area.