Marketing and Advertising: Career and Education Opportunities in Laredo, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Laredo is situated in Webb County, Texas. It has a population of over 221,659, which has grown by 25.5% over the last ten years. The cost of living index in Laredo, 81, is well below the national average. New single-family homes in Laredo cost $137,000 on average, which is well below the state average. In 2008, six hundred sixty-eight new homes were constructed in Laredo, down from 1,257 the previous year.
The three big industries for women in Laredo are educational services, health care, and accommodation and food services. For men, it is construction, other transportation, and support activities, and couriers, and public administration. The average commute to work is about 21 minutes. More than 14.7% of Laredo residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.6%, is lower than the state average.
The unemployment rate in Laredo is 8.1%, which is the same as Texas's average of 8.1%.
The percentage of Laredo residents that are affiliated with a religious congregation, 73.6%, is more than both the national and state average. El Buen Pastor Assembly of God Church, El Mesias United Methodist Church and Heights Baptist Church are among the churches located in Laredo. The largest religious groups are the Catholic Church, the Assemblies of God and the Southern Baptist Convention.
Laredo is home to the Webb County Courthouse and the Dolores Ranch as well as Shirley Field and Laredo Entertainment Center. Visitors to Laredo can choose from Blue Caribbean Ventures, Motel 9 and Bender Hotel for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.