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Career and Education Opportunities for Market Research Analysts in Laredo, Texas

For those living in the Laredo, Texas area, there are many career and education opportunities for market research analysts. Currently, 19,070 people work as market research analysts in Texas. This is expected to grow 23% to about 23,430 people by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $30 per hour or $62,560 annually on average in Texas and about $29 hourly or $61,070 annually on average in the U.S. as a whole. Earnings for market research analysts are better than earnings in the general category of Social Sciences in Texas and not quite as good as general Social Sciences category earnings nationally. Jobs in this field include: trade analyst, client services vice president, and product marketing engineer.

There is one school within twenty-five miles of Laredo where you can study to be a market research analyst, among five schools of higher education total in the Laredo area. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Laredo include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Texas A & M International University - Laredo, TX

Texas A & M International University, 5201 University Blvd, Laredo, TX 78041-1900. Texas A & M International University is a medium sized university located in Laredo, Texas. It is a public school with primarily 4-year or above programs. It has 5,859 students and an admission rate of 63%. Texas A & M International University has a bachelor's degree program in Business/Managerial Economics which graduated two students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Laredo, Texas

Laredo, Texas
Laredo, Texas photo by Billy_Hathorn

Laredo is situated in Webb County, Texas. It has a population of over 221,659, which has grown by 25.5% over the last ten years. The cost of living index in Laredo, 81, is well below the national average. New single-family homes in Laredo cost $137,000 on average, which is well below the state average. In 2008, six hundred sixty-eight new homes were constructed in Laredo, down from 1,257 the previous year.

The three big industries for women in Laredo are educational services, health care, and accommodation and food services. For men, it is construction, other transportation, and support activities, and couriers, and public administration. The average commute to work is about 21 minutes. More than 14.7% of Laredo residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.6%, is lower than the state average.

The unemployment rate in Laredo is 8.1%, which is the same as Texas's average of 8.1%.

The percentage of Laredo residents that are affiliated with a religious congregation, 73.6%, is more than both the national and state average. El Buen Pastor Assembly of God Church, El Mesias United Methodist Church and Heights Baptist Church are among the churches located in Laredo. The largest religious groups are the Catholic Church, the Assemblies of God and the Southern Baptist Convention.

Laredo is home to the Webb County Courthouse and the Dolores Ranch as well as Shirley Field and Laredo Entertainment Center. Visitors to Laredo can choose from Blue Caribbean Ventures, Motel 9 and Bender Hotel for temporary stays in the area.