Career and Education Opportunities for Copy Writers in Laredo, Texas
There is a wide variety of career and education opportunities for copy writers in the Laredo, Texas area. There are currently 6,760 working copy writers in Texas; this should grow by 12% to 7,590 working copy writers in the state by 2016. This is not quite as good as the national trend for copy writers, which sees this job pool growing by about 14.8% over the next eight years. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers earn approximately $23 per hour or $49,400 annually on average in Texas. Nationally they average about $25 hourly or $53,070 annually. Earnings for copy writers are not quite as good as earnings in the general category of Writing and Editing in Texas and not quite as good as general Writing and Editing category earnings nationally. Copy writers work in a variety of jobs, including: freelance copywriter, blurb writer, and web content writer.
There are five schools of higher education in the Laredo area, including one within twenty-five miles of Laredo where you can get a degree to start your career as a copy writer. Copy writers usually hold a Bachelor's degree, so it will take about four years to learn to be a copy writer if you already have a high school diploma.
CAREER DESCRIPTION: Copy Writer
In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.
Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.
It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.
Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.
Like many other jobs, copy writers must be thorough and dependable and be reliable.
Similar jobs with educational opportunities in Laredo include:
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
- Writer. Create original written works.
EDUCATIONAL OPPORTUNITIES: Copy Writer Training
Texas A & M International University - Laredo, TX
Texas A & M International University, 5201 University Blvd, Laredo, TX 78041-1900. Texas A & M International University is a medium sized university located in Laredo, Texas. It is a public school with primarily 4-year or above programs. It has 5,859 students and an admission rate of 63%. Texas A & M International University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twelve students in 2008.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Laredo, Texas
Laredo is situated in Webb County, Texas. It has a population of over 221,659, which has grown by 25.5% over the last ten years. The cost of living index in Laredo, 81, is well below the national average. New single-family homes in Laredo cost $137,000 on average, which is well below the state average. In 2008, six hundred sixty-eight new homes were constructed in Laredo, down from 1,257 the previous year.
The three big industries for women in Laredo are educational services, health care, and accommodation and food services. For men, it is construction, other transportation, and support activities, and couriers, and public administration. The average commute to work is about 21 minutes. More than 14.7% of Laredo residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.6%, is lower than the state average.
The unemployment rate in Laredo is 8.1%, which is the same as Texas's average of 8.1%.
The percentage of Laredo residents that are affiliated with a religious congregation, 73.6%, is more than both the national and state average. El Buen Pastor Assembly of God Church, El Mesias United Methodist Church and Heights Baptist Church are among the churches located in Laredo. The largest religious groups are the Catholic Church, the Assemblies of God and the Southern Baptist Convention.
Laredo is home to the Webb County Courthouse and the Dolores Ranch as well as Shirley Field and Laredo Entertainment Center. Visitors to Laredo can choose from Blue Caribbean Ventures, Motel 9 and Bender Hotel for temporary stays in the area.