Career and Education Opportunities for Public Relations Specialists in Laredo, Texas
Public relations specialists can find many career and educational opportunities in the Laredo, Texas area. There are currently 15,930 working public relations specialists in Texas; this should grow by 22% to about 19,360 working public relations specialists in the state by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.
Public relations specialists earn about $24 per hour or $50,500 per year on average in Texas and about $24 hourly or $51,280 yearly on average nationally. Jobs in this field include: image consultant, public affairs officer, and community relations coordinator.
The Laredo area is home to five schools of higher education, including one within twenty-five miles of Laredo where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Specialist
In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.
Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.
Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.
It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.
Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
Like many other jobs, public relations specialists must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Laredo include:
- Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Interpreter. Translate or interpret written, oral, or sign language text into another language for others.
EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training
Texas A & M International University - Laredo, TX
Texas A & M International University, 5201 University Blvd, Laredo, TX 78041-1900. Texas A & M International University is a medium sized university located in Laredo, Texas. It is a public school with primarily 4-year or above programs. It has 5,859 students and an admission rate of 63%. Texas A & M International University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twelve students in 2008.
Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.
For more information, see the International Special Events Society website.
Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.
For more information, see the National Speakers Association website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.
For more information, see the Solid Waste Association of North America website.
LOCATION INFORMATION: Laredo, Texas
Laredo is situated in Webb County, Texas. It has a population of over 221,659, which has grown by 25.5% over the last ten years. The cost of living index in Laredo, 81, is well below the national average. New single-family homes in Laredo cost $137,000 on average, which is well below the state average. In 2008, six hundred sixty-eight new homes were constructed in Laredo, down from 1,257 the previous year.
The three big industries for women in Laredo are educational services, health care, and accommodation and food services. For men, it is construction, other transportation, and support activities, and couriers, and public administration. The average commute to work is about 21 minutes. More than 14.7% of Laredo residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.6%, is lower than the state average.
The unemployment rate in Laredo is 8.1%, which is the same as Texas's average of 8.1%.
The percentage of Laredo residents that are affiliated with a religious congregation, 73.6%, is more than both the national and state average. El Buen Pastor Assembly of God Church, El Mesias United Methodist Church and Heights Baptist Church are among the churches located in Laredo. The largest religious groups are the Catholic Church, the Assemblies of God and the Southern Baptist Convention.
Laredo is home to the Webb County Courthouse and the Dolores Ranch as well as Shirley Field and Laredo Entertainment Center. Visitors to Laredo can choose from Blue Caribbean Ventures, Motel 9 and Bender Hotel for temporary stays in the area.