Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Public Relations Specialists in Killeen, Texas

There is a wide variety of career and education opportunities for public relations specialists in the Killeen, Texas area. About 15,930 people are currently employed as public relations specialists in Texas. By 2016, this is expected to grow by 22% to about 19,360 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

A person working as a public relations specialist can expect to earn about $24 hourly or $50,500 per year on average in Texas and about $24 per hour or $51,280 annually on average in the U.S. as a whole. Jobs in this field include: public affairs officer, relationship manager, and public relations officer.

There are two schools within twenty-five miles of Killeen where you can study to be a public relations specialist, among six schools of higher education total in the Killeen area. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Killeen include:

  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of Mary Hardin-Baylor - Belton, TX

University of Mary Hardin-Baylor, 900 College St, Belton, TX 76513-2599. University of Mary Hardin-Baylor is a small university located in Belton, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,701 students and an admission rate of 43%. University of Mary Hardin-Baylor has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

Southwestern University - Georgetown, TX

Southwestern University, 1001 University Ave, Georgetown, TX 78626. Southwestern University is a small university located in Georgetown, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,270 students and an admission rate of 65%. Southwestern University has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 4 students in 2008.
  • Political Communication, bachelor's degree.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Killeen, Texas

Killeen, Texas
Killeen, Texas photo by Ed Schipul

Killeen is situated in Bell County, Texas. It has a population of over 116,934, which has grown by 34.5% over the last ten years. The cost of living index in Killeen, 80, is well below the national average. New single-family homes in Killeen are valued at $121,700 on average, which is far less than the state average. In 2008, eight hundred fifty-five new homes were built in Killeen, down from 1,278 the previous year.

The top three industries for women in Killeen are educational services, health care, and accommodation and food services. For men, it is public administration, construction, and accommodation and food services. The average commute to work is about 22 minutes. More than 15.7% of Killeen residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 3.4%, is lower than the state average.

The unemployment rate in Killeen is 7.4%, which is less than Texas's average of 8.1%.

The percentage of Killeen residents that are affiliated with a religious congregation, 47.9%, is less than both the national and state average. Abiding Savior Lutheran Church, Power House Church of God in Christ and Primera Iglesia Bautista Church are all churches located in Killeen. The most common religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Killeen is home to Long Branch Park and Long Branch Park. Visitors to Killeen can choose from Best Western Killeen, Comfort Inn and Best Value Inn & Suites for temporary stays in the area.