Marketing and Advertising: Career and Education Opportunities in Irving, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Irving is located in Dallas County, Texas. It has a population of over 201,358, which has grown by 5.1% in the past ten years. The cost of living index in Irving, 91, is below the national average. New single-family homes in Irving cost $273,600 on average, which is far greater than the state average. In 2008, four hundred fifty-seven new homes were built in Irving, down from seven hundred ninety-five the previous year.
The three big industries for women in Irving are finance and insurance, educational services, and health care. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 24 minutes. More than 30.0% of Irving residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.2%, is higher than the state average.
The unemployment rate in Irving is 7.8%, which is less than Texas's average of 8.1%.
The percentage of Irving residents that are affiliated with a religious congregation, 55.1%, is more than the national average but less than the state average. African Baptist Church of Irving, Plymouth Park Church and Chapel of the Bells Church are all churches located in Irving. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Irving is home to the Dallas Gun Club and the Trinity Valley Marketplace as well as Senter Park and Revere Park. Shopping centers in the area include Irving Shopping Center, Plymouth Park Shopping Center and MacArthur Park Shopping Center. Visitors to Irving can choose from American Hospitality Services Corporation, Best Western DFW Airport and Four Seasons Resort and Club Dallas at Las Colinas for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.