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Career and Education Opportunities for Public Relations Specialists in Irving, Texas

Irving, Texas provides a wide variety of opportunities, both career and educational, for public relations specialists. Currently, 15,930 people work as public relations specialists in Texas. This is expected to grow by 22% to 19,360 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $24 hourly or $50,500 per year on average in Texas. Nationally they average about $24 hourly or $51,280 yearly. Public relations specialists work in a variety of jobs, including: marketing and public relations manager, publicity agent, and account supervisor.

There are eighty-three schools of higher education in the Irving area, including nine within twenty-five miles of Irving where you can get a degree to start your career as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so it will take about four years to learn to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Irving include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Dallas Baptist University - Dallas, TX

Dallas Baptist University, 3000 Mountain Creek Parkway, Dallas, TX 75211-9299. Dallas Baptist University is a medium sized university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,297 students and an admission rate of 47%. Dallas Baptist University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

Brookhaven College - Farmers Branch, TX

Brookhaven College, 3939 Valley View Ln, Farmers Branch, TX 75244-4997. Brookhaven College is a large college located in Farmers Branch, Texas. It is a public school with primarily 2-year programs and has 11,173 students. Brookhaven College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.

Paul Quinn College - Dallas, TX

Paul Quinn College, 3837 Simpson Stuart Rd, Dallas, TX 75241. Paul Quinn College is a small college located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 362 students and an admission rate of 11%. Paul Quinn College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated six students in 2008.

Southern Methodist University - Dallas, TX

Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has a bachelor's degree program in Public Relations/Image Management which graduated two students in 2008.

University of North Texas - Denton, TX

University of North Texas, Chestnut Ave., Denton, TX 76203-1277. University of North Texas is a large university located in Denton, Texas. It is a public school with primarily 4-year or above programs. It has 34,795 students and an admission rate of 64%. University of North Texas has a bachelor's degree program in Public Relations/Image Management which graduated sixteen students in 2008.

Mountain View College - Dallas, TX

Mountain View College, 4849 W Illinois, Dallas, TX 75211-6599. Mountain View College is a medium sized college located in Dallas, Texas. It is a public school with primarily 2-year programs and has 7,126 students. Mountain View College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Richland College - Dallas, TX

Richland College, 12800 Abrams Rd, Dallas, TX 75243-2199. Richland College is a large college located in Dallas, Texas. It is a public school with primarily 2-year programs and has 15,917 students. Richland College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.

Collin County Community College District - Plano, TX

Collin County Community College District, 4800 Preston Park Blvd., Plano, TX 75093. Collin County Community College District is a large college located in Plano, Texas. It is a public school with primarily 2-year programs and has 21,000 students. Collin County Community College District has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

Eastfield College - Mesquite, TX

Eastfield College, 3737 Motley Dr, Mesquite, TX 75150-2099. Eastfield College is a large college located in Mesquite, Texas. It is a public school with primarily 2-year programs and has 10,501 students. Eastfield College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Irving, Texas

Irving, Texas
Irving, Texas photo by Ansem27

Irving is located in Dallas County, Texas. It has a population of over 201,358, which has grown by 5.1% in the past ten years. The cost of living index in Irving, 91, is below the national average. New single-family homes in Irving cost $273,600 on average, which is far greater than the state average. In 2008, four hundred fifty-seven new homes were built in Irving, down from seven hundred ninety-five the previous year.

The three big industries for women in Irving are finance and insurance, educational services, and health care. For men, it is construction, professional, scientific, and technical services, and accommodation and food services. The average travel time to work is about 24 minutes. More than 30.0% of Irving residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.2%, is higher than the state average.

The unemployment rate in Irving is 7.8%, which is less than Texas's average of 8.1%.

The percentage of Irving residents that are affiliated with a religious congregation, 55.1%, is more than the national average but less than the state average. African Baptist Church of Irving, Plymouth Park Church and Chapel of the Bells Church are all churches located in Irving. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Irving is home to the Dallas Gun Club and the Trinity Valley Marketplace as well as Senter Park and Revere Park. Shopping centers in the area include Irving Shopping Center, Plymouth Park Shopping Center and MacArthur Park Shopping Center. Visitors to Irving can choose from American Hospitality Services Corporation, Best Western DFW Airport and Four Seasons Resort and Club Dallas at Las Colinas for temporary stays in the area.