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Career and Education Opportunities for Marketing Managers in Houston, Texas

Marketing managers can find many career and educational opportunities in the Houston, Texas area. Currently, 9,850 people work as marketing managers in Texas. This is expected to grow 19% to 11,750 people by 2016. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $54 hourly or $113,500 annually on average in Texas. Nationally, their income is about $52 hourly or $108,580 yearly. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in Texas and better than general Marketing and Advertising category earnings nationally. Marketing managers work in a variety of jobs, including: trade specialist, fashion coordinator, and business development director.

There are seven schools within twenty-five miles of Houston where you can study to be a marketing manager, among eighty-one schools of higher education total in the Houston area. Given that the most common education level for marketing managers is a Bachelor's degree, you can expect to spend about four years training to become a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Houston include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

University of Houston-Clear Lake - Houston, TX

University of Houston-Clear Lake, 2700 Bay Area Blvd, Houston, TX 77058-1098. University of Houston-Clear Lake is a medium sized university located in Houston, Texas. It is a public school with primarily 4-year or above programs and has 7,638 students. University of Houston-Clear Lake has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-six students in 2008.

University of Houston - Houston, TX

University of Houston, 212 E. Cullen Building, Houston, TX 77204-2018. University of Houston is a large university located in Houston, Texas. It is a public school with primarily 4-year or above programs. It has 36,080 students and an admission rate of 79%. University of Houston has bachelor's degree, master's degree, and doctor's degree programs in Marketing/Marketing Management which graduated 196, two, and two students respectively in 2008.

University of St Thomas - Houston, TX

University of St Thomas, 3800 Montrose Blvd, Houston, TX 77006-4696. University of St Thomas is a small university located in Houston, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,246 students and an admission rate of 81%. University of St Thomas has a bachelor's degree program in Marketing, Other Specialties which graduated one student in 2008.

Texas Southern University - Houston, TX

Texas Southern University, 3100 Cleburne St, Houston, TX 77004. Texas Southern University is a medium sized university located in Houston, Texas. It is a public school with primarily 4-year or above programs. It has 8,062 students and an admission rate of 99%. Texas Southern University has a bachelor's degree program in Marketing/Marketing Management which graduated fifty-eight students in 2008.

Houston Community College System - Houston, TX

Houston Community College System, 3100 Main Street, Houston, TX 77266-7517. Houston Community College System is a large college located in Houston, Texas. It is a public school with primarily 2-year programs and has 48,087 students. Houston Community College System has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated zero, zero, and four students respectively in 2008.

Houston Baptist University - Houston, TX

Houston Baptist University, 7502 Fondren Rd, Houston, TX 77074-3298. Houston Baptist University is a small university located in Houston, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,564 students and an admission rate of 46%. Houston Baptist University has a bachelor's degree program in Marketing/Marketing Management which graduated fourteen students in 2008.

University of Houston-Downtown - Houston, TX

University of Houston-Downtown, 1 Main Street, Houston, TX 77002-1014. University of Houston-Downtown is a large university located in Houston, Texas. It is a public school with primarily 4-year or above programs and has 12,283 students. University of Houston-Downtown has a bachelor's degree program in Marketing/Marketing Management which graduated sixty-nine students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Houston, Texas

Houston, Texas
Houston, Texas photo by Hequals2henry

Houston is located in Harris County, Texas. It has a population of over 2,242,193, which has grown by 14.8% in the past ten years. The cost of living index in Houston, 89, is well below the national average. New single-family homes in Houston are valued at $173,500 on average, which is near the state average. In 2008, 3,684 new homes were constructed in Houston, down from 6,035 the previous year.

The top three industries for women in Houston are health care, educational services, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and administrative and support and waste management services. The average commute to work is about 27 minutes. More than 27.0% of Houston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.7%, is higher than the state average.

The unemployment rate in Houston is 8.0%, which is less than Texas's average of 8.1%.

The percentage of Houston residents that are affiliated with a religious congregation, 50.4%, is more than the national average but less than the state average. El Buen Pastor United Methodist Church, 34th Temple Church of God in Christ and Pentecostal Church of God in Christ are some of the churches located in Houston. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Houston is home to the Champion Rod and Gun Club and the Independence Heights Residential Historic District as well as Hermann Park and Hennessey Park. Shopping centers in the area include Windsor Plaza Shopping Center, Meyerland Plaza Shopping Center and Meyerland Shopping Center. Visitors to Houston can choose from Capital Inn, Bradford Homesuites - Houston Galleria and Best Western Fountainview Inn and Suites for temporary stays in the area.