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Career and Education Opportunities for Advertising Managers in Houston, Texas

Houston, Texas provides a wide variety of opportunities, both career and educational, for advertising managers. About 2,140 people are currently employed as advertising managers in Texas. By 2016, this is expected to grow by 12% to 2,410 people employed. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $33 hourly or $70,450 per year on average in Texas and about $38 per hour or $80,220 per year on average in the U.S. as a whole. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Texas and not quite as good as general Marketing and Advertising category earnings nationally. Jobs in this field include: head of advertising, recruitment advertising manager, and media director.

There are eighty-one schools of higher education in the Houston area, including six within twenty-five miles of Houston where you can get a degree to start your career as an advertising manager. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Houston include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Houston-Clear Lake - Houston, TX

University of Houston-Clear Lake, 2700 Bay Area Blvd, Houston, TX 77058-1098. University of Houston-Clear Lake is a medium sized university located in Houston, Texas. It is a public school with primarily 4-year or above programs and has 7,638 students. University of Houston-Clear Lake has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-six students in 2008.

University of Houston - Houston, TX

University of Houston, 212 E. Cullen Building, Houston, TX 77204-2018. University of Houston is a large university located in Houston, Texas. It is a public school with primarily 4-year or above programs. It has 36,080 students and an admission rate of 79%. University of Houston has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree and master's degree which graduated 145 and six students respectively in 2008.
  • Marketing/Marketing Management, bachelor's degree, master's degree, and doctor's degree which graduated 196, two, and two students respectively in 2008.

Texas Southern University - Houston, TX

Texas Southern University, 3100 Cleburne St, Houston, TX 77004. Texas Southern University is a medium sized university located in Houston, Texas. It is a public school with primarily 4-year or above programs. It has 8,062 students and an admission rate of 99%. Texas Southern University has a bachelor's degree program in Marketing/Marketing Management which graduated fifty-eight students in 2008.

Houston Community College System - Houston, TX

Houston Community College System, 3100 Main Street, Houston, TX 77266-7517. Houston Community College System is a large college located in Houston, Texas. It is a public school with primarily 2-year programs and has 48,087 students. Houston Community College System has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated zero, zero, and four students respectively in 2008.

Houston Baptist University - Houston, TX

Houston Baptist University, 7502 Fondren Rd, Houston, TX 77074-3298. Houston Baptist University is a small university located in Houston, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,564 students and an admission rate of 46%. Houston Baptist University has a bachelor's degree program in Marketing/Marketing Management which graduated fourteen students in 2008.

University of Houston-Downtown - Houston, TX

University of Houston-Downtown, 1 Main Street, Houston, TX 77002-1014. University of Houston-Downtown is a large university located in Houston, Texas. It is a public school with primarily 4-year or above programs and has 12,283 students. University of Houston-Downtown has a bachelor's degree program in Marketing/Marketing Management which graduated sixty-nine students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Houston, Texas

Houston, Texas
Houston, Texas photo by Hequals2henry

Houston is located in Harris County, Texas. It has a population of over 2,242,193, which has grown by 14.8% in the past ten years. The cost of living index in Houston, 89, is well below the national average. New single-family homes in Houston are valued at $173,500 on average, which is near the state average. In 2008, 3,684 new homes were constructed in Houston, down from 6,035 the previous year.

The top three industries for women in Houston are health care, educational services, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and administrative and support and waste management services. The average commute to work is about 27 minutes. More than 27.0% of Houston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.7%, is higher than the state average.

The unemployment rate in Houston is 8.0%, which is less than Texas's average of 8.1%.

The percentage of Houston residents that are affiliated with a religious congregation, 50.4%, is more than the national average but less than the state average. El Buen Pastor United Methodist Church, 34th Temple Church of God in Christ and Pentecostal Church of God in Christ are some of the churches located in Houston. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Houston is home to the Champion Rod and Gun Club and the Independence Heights Residential Historic District as well as Hermann Park and Hennessey Park. Shopping centers in the area include Windsor Plaza Shopping Center, Meyerland Plaza Shopping Center and Meyerland Shopping Center. Visitors to Houston can choose from Capital Inn, Bradford Homesuites - Houston Galleria and Best Western Fountainview Inn and Suites for temporary stays in the area.