Marketing and Advertising: Career and Education Opportunities in Houston, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Houston is located in Harris County, Texas. It has a population of over 2,242,193, which has grown by 14.8% in the past ten years. The cost of living index in Houston, 89, is well below the national average. New single-family homes in Houston are valued at $173,500 on average, which is near the state average. In 2008, 3,684 new homes were constructed in Houston, down from 6,035 the previous year.
The top three industries for women in Houston are health care, educational services, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and administrative and support and waste management services. The average commute to work is about 27 minutes. More than 27.0% of Houston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.7%, is higher than the state average.
The unemployment rate in Houston is 8.0%, which is less than Texas's average of 8.1%.
The percentage of Houston residents that are affiliated with a religious congregation, 50.4%, is more than the national average but less than the state average. El Buen Pastor United Methodist Church, 34th Temple Church of God in Christ and Pentecostal Church of God in Christ are some of the churches located in Houston. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Houston is home to the Champion Rod and Gun Club and the Independence Heights Residential Historic District as well as Hermann Park and Hennessey Park. Shopping centers in the area include Windsor Plaza Shopping Center, Meyerland Plaza Shopping Center and Meyerland Shopping Center. Visitors to Houston can choose from Capital Inn, Bradford Homesuites - Houston Galleria and Best Western Fountainview Inn and Suites for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.