Career and Education Opportunities for Market Research Analysts in Houston, Texas
Houston, Texas provides a wide variety of opportunities, both career and educational, for market research analysts. About 19,070 people are currently employed as market research analysts in Texas. By 2016, this is expected to grow by 23% to about 23,430 people employed. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.
The income of a market research analyst is about $30 hourly or $62,560 yearly on average in Texas. In the U.S. as a whole, their income is about $29 per hour or $61,070 annually on average. Incomes for market research analysts are better than in the overall category of Social Sciences in Texas, and not quite as good as the overall Social Sciences category nationally. Jobs in this field include: database marketing analyst, internet sourcer, and director of market analysis.
There are eighty-one schools of higher education in the Houston area, including five within twenty-five miles of Houston where you can get a degree to start your career as a market research analyst. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.
CAREER DESCRIPTION: Market Research Analyst
In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.
Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.
It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.
And finally, they sometimes have to measure and assess customer and employee satisfaction.
Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.
Similar jobs with educational opportunities in Houston include:
- Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
- Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
- Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
- Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
- Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
- School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
- Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.
EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training
University of Houston - Houston, TX
University of Houston, 212 E. Cullen Building, Houston, TX 77204-2018. University of Houston is a large university located in Houston, Texas. It is a public school with primarily 4-year or above programs. It has 36,080 students and an admission rate of 79%. University of Houston has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated 121, sixteen, and eight students respectively in 2008.
University of St Thomas - Houston, TX
University of St Thomas, 3800 Montrose Blvd, Houston, TX 77006-4696. University of St Thomas is a small university located in Houston, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,246 students and an admission rate of 81%. University of St Thomas has a bachelor's degree program in Economics which graduated six students in 2008.
Houston Baptist University - Houston, TX
Houston Baptist University, 7502 Fondren Rd, Houston, TX 77074-3298. Houston Baptist University is a small university located in Houston, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,564 students and an admission rate of 46%. Houston Baptist University has a bachelor's degree program in Business/Managerial Economics which graduated one student in 2008.
Rice University - Houston, TX
Rice University, 6100 S Main, Houston, TX 77005-1827. Rice University is a medium sized university located in Houston, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,337 students and an admission rate of 23%. Rice University has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated sixteen, eight, and ten students respectively in 2008.
Texas Southern University - Houston, TX
Texas Southern University, 3100 Cleburne St, Houston, TX 77004. Texas Southern University is a medium sized university located in Houston, Texas. It is a public school with primarily 4-year or above programs. It has 8,062 students and an admission rate of 99%. Texas Southern University has a bachelor's degree program in Economics.
Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.
For more information, see the Dynamic Works Institute website.
LOCATION INFORMATION: Houston, Texas
Houston is located in Harris County, Texas. It has a population of over 2,242,193, which has grown by 14.8% in the past ten years. The cost of living index in Houston, 89, is well below the national average. New single-family homes in Houston are valued at $173,500 on average, which is near the state average. In 2008, 3,684 new homes were constructed in Houston, down from 6,035 the previous year.
The top three industries for women in Houston are health care, educational services, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and administrative and support and waste management services. The average commute to work is about 27 minutes. More than 27.0% of Houston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.7%, is higher than the state average.
The unemployment rate in Houston is 8.0%, which is less than Texas's average of 8.1%.
The percentage of Houston residents that are affiliated with a religious congregation, 50.4%, is more than the national average but less than the state average. El Buen Pastor United Methodist Church, 34th Temple Church of God in Christ and Pentecostal Church of God in Christ are some of the churches located in Houston. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Houston is home to the Champion Rod and Gun Club and the Independence Heights Residential Historic District as well as Hermann Park and Hennessey Park. Shopping centers in the area include Windsor Plaza Shopping Center, Meyerland Plaza Shopping Center and Meyerland Shopping Center. Visitors to Houston can choose from Capital Inn, Bradford Homesuites - Houston Galleria and Best Western Fountainview Inn and Suites for temporary stays in the area.