Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Public Relations Specialists in Houston, Texas

Public relations specialists can find both educational opportunities and jobs in the Houston, Texas area. There are currently 15,930 jobs for public relations specialists in Texas and this is projected to grow by 22% to about 19,360 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Income for public relations specialists is about $24 hourly or $50,500 yearly on average in Texas. Nationally, their income is about $24 hourly or $51,280 yearly. Public relations specialists work in a variety of jobs, including: publication specialist, public information coordinator, and relationship manager.

There are six schools within twenty-five miles of Houston where you can study to be a public relations specialist, among eighty-one schools of higher education total in the Houston area. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Houston include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Texas Southern University - Houston, TX

Texas Southern University, 3100 Cleburne St, Houston, TX 77004. Texas Southern University is a medium sized university located in Houston, Texas. It is a public school with primarily 4-year or above programs. It has 8,062 students and an admission rate of 99%. Texas Southern University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated zero and fifteen students respectively in 2008.

University of Houston-Clear Lake - Houston, TX

University of Houston-Clear Lake, 2700 Bay Area Blvd, Houston, TX 77058-1098. University of Houston-Clear Lake is a medium sized university located in Houston, Texas. It is a public school with primarily 4-year or above programs and has 7,638 students. University of Houston-Clear Lake has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty-three students in 2008.

University of Houston - Houston, TX

University of Houston, 212 E. Cullen Building, Houston, TX 77204-2018. University of Houston is a large university located in Houston, Texas. It is a public school with primarily 4-year or above programs. It has 36,080 students and an admission rate of 79%. University of Houston has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 11 students in 2008.
  • Public Relations/Image Management, bachelor's degree and master's degree which graduated 145 and six students respectively in 2008.

Houston Baptist University - Houston, TX

Houston Baptist University, 7502 Fondren Rd, Houston, TX 77074-3298. Houston Baptist University is a small university located in Houston, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,564 students and an admission rate of 46%. Houston Baptist University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated ten students in 2008.

Lone Star College System - The Woodlands, TX

Lone Star College System, 5000 Research Forest Drive, The Woodlands, TX 77381-4399. Lone Star College System is a large college located in The Woodlands, Texas. It is a public school with primarily 2-year programs and has 41,331 students. Lone Star College System has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

University of St Thomas - Houston, TX

University of St Thomas, 3800 Montrose Blvd, Houston, TX 77006-4696. University of St Thomas is a small university located in Houston, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,246 students and an admission rate of 81%. University of St Thomas has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-four students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Houston, Texas

Houston, Texas
Houston, Texas photo by Hequals2henry

Houston is located in Harris County, Texas. It has a population of over 2,242,193, which has grown by 14.8% in the past ten years. The cost of living index in Houston, 89, is well below the national average. New single-family homes in Houston are valued at $173,500 on average, which is near the state average. In 2008, 3,684 new homes were constructed in Houston, down from 6,035 the previous year.

The top three industries for women in Houston are health care, educational services, and accommodation and food services. For men, it is construction, professional, scientific, and technical services, and administrative and support and waste management services. The average commute to work is about 27 minutes. More than 27.0% of Houston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.7%, is higher than the state average.

The unemployment rate in Houston is 8.0%, which is less than Texas's average of 8.1%.

The percentage of Houston residents that are affiliated with a religious congregation, 50.4%, is more than the national average but less than the state average. El Buen Pastor United Methodist Church, 34th Temple Church of God in Christ and Pentecostal Church of God in Christ are some of the churches located in Houston. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Houston is home to the Champion Rod and Gun Club and the Independence Heights Residential Historic District as well as Hermann Park and Hennessey Park. Shopping centers in the area include Windsor Plaza Shopping Center, Meyerland Plaza Shopping Center and Meyerland Shopping Center. Visitors to Houston can choose from Capital Inn, Bradford Homesuites - Houston Galleria and Best Western Fountainview Inn and Suites for temporary stays in the area.