Career and Education Opportunities for Advertising Agents in Grand Prairie, Texas
There are many career and education opportunities for advertising agents in the Grand Prairie, Texas area. There are currently 8,370 working advertising agents in Texas; this should grow by 23% to 10,310 working advertising agents in the state by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Income for advertising agents is about $20 per hour or $42,250 yearly on average in Texas. Nationally, their income is about $20 hourly or $43,480 annually. Incomes for advertising agents are better than in the overall category of Sales and Clerical in Texas, and better than the overall Sales and Clerical category nationally.
The Grand Prairie area is home to seventy-four schools of higher education, including three within twenty-five miles of Grand Prairie where you can get a degree as an advertising agent. Advertising agents usually hold a Bachelor's degree, so you can expect to spend about four years training to become an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Grand Prairie include:
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The Art Institute of Dallas - Dallas, TX
The Art Institute of Dallas, 8080 Park Lane #100, Dallas, TX 75231-5993. The Art Institute of Dallas is a small school located in Dallas, Texas. It is a private for-profit school with primarily 4-year or above programs. It has 1,891 students and an admission rate of 45%. The Art Institute of Dallas has a bachelor's degree program in Advertising which graduated nine students in 2008.
Northwood University - Cedar Hill, TX
Northwood University, 1114 W FM 1382, Cedar Hill, TX 75104-1204. Northwood University is a small university located in Cedar Hill, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 864 students and an admission rate of 55%. Northwood University has an associate's degree and a bachelor's degree program in Advertising which graduated seven and ten students respectively in 2008.
Southern Methodist University - Dallas, TX
Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has a bachelor's degree program in Advertising.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Grand Prairie, Texas
Grand Prairie is situated in Dallas County, Texas. It has a population of over 160,641, which has grown by 26.1% over the last ten years. The cost of living index in Grand Prairie, 90, is well below the national average. New single-family homes in Grand Prairie are priced at $174,200 on average, which is near the state average. In 2008, five hundred forty-four new homes were built in Grand Prairie, down from 1,058 the previous year.
The top three industries for women in Grand Prairie are educational services, health care, and finance and insurance. For men, it is construction, transportation equipment, and professional, scientific, and technical services. The average commute to work is about 27 minutes. More than 19.3% of Grand Prairie residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.0%, is lower than the state average.
The unemployment rate in Grand Prairie is 8.7%, which is greater than Texas's average of 8.1%.
The percentage of Grand Prairie residents that are affiliated with a religious congregation, 55.1%, is more than the national average but less than the state average. Abundant Life Assembly of God Church, Celestial Church of Christ and Saint Andrew Church are some of the churches located in Grand Prairie. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Grand Prairie is home to Kennedy Middle School Football Stadium and Hendrix Park. Visitors to Grand Prairie can choose from Blue Sky Hospitality, Amerisuites and Comfort Inn for temporary stays in the area.