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Career and Education Opportunities for Advertising Managers in Grand Prairie, Texas

Grand Prairie, Texas provides a wide variety of opportunities, both career and educational, for advertising managers. About 2,140 people are currently employed as advertising managers in Texas. By 2016, this is expected to grow 12% to 2,410 people employed. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $33 per hour or $70,450 per year on average in Texas. Nationally, their income is about $38 per hour or $80,220 yearly. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Texas, and not quite as good as the overall Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: director of sales marketing, advertising director, and brand manager.

There are seventy-four schools of higher education in the Grand Prairie area, including eight within twenty-five miles of Grand Prairie where you can get a degree to start your career as an advertising manager. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Grand Prairie include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Dallas Baptist University - Dallas, TX

Dallas Baptist University, 3000 Mountain Creek Parkway, Dallas, TX 75211-9299. Dallas Baptist University is a medium sized university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,297 students and an admission rate of 47%. Dallas Baptist University has a bachelor's degree program in Marketing/Marketing Management.

University of Dallas - Irving, TX

University of Dallas, 1845 E Northgate Drive, Irving, TX 75062-4736. University of Dallas is a small university located in Irving, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,977 students and an admission rate of 91%. University of Dallas has a master's degree program in Marketing/Marketing Management which graduated one student in 2008.

Brookhaven College - Farmers Branch, TX

Brookhaven College, 3939 Valley View Ln, Farmers Branch, TX 75244-4997. Brookhaven College is a large college located in Farmers Branch, Texas. It is a public school with primarily 2-year programs and has 11,173 students. Brookhaven College has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated two and seven students respectively in 2008.

The Art Institute of Dallas - Dallas, TX

The Art Institute of Dallas, 8080 Park Lane #100, Dallas, TX 75231-5993. The Art Institute of Dallas is a small school located in Dallas, Texas. It is a private for-profit school with primarily 4-year or above programs. It has 1,891 students and an admission rate of 45%. The Art Institute of Dallas has a bachelor's degree program in Advertising which graduated nine students in 2008.

Northwood University - Cedar Hill, TX

Northwood University, 1114 W FM 1382, Cedar Hill, TX 75104-1204. Northwood University is a small university located in Cedar Hill, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 864 students and an admission rate of 55%. Northwood University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, associate's degree and bachelor's degree which graduated seven and ten students respectively in 2008.
  • Marketing/Marketing Management, bachelor's degree.

Southern Methodist University - Dallas, TX

Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 2 students in 2008.
  • Advertising, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated seventy-one and fourteen students respectively in 2008.

University of Phoenix-Dallas Fort Worth Campus - Dallas, TX

University of Phoenix-Dallas Fort Worth Campus, 12400 Coit Road, Churchill Towers, Suite 200, Dallas, TX 75251-2009. University of Phoenix-Dallas Fort Worth Campus is a small university located in Dallas, Texas. It is a private for-profit school with primarily 4-year or above programs and has 1,198 students. University of Phoenix-Dallas Fort Worth Campus has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Cedar Valley College - Lancaster, TX

Cedar Valley College, 3030 N Dallas Ave, Lancaster, TX 75134-3799. Cedar Valley College is a medium sized college located in Lancaster, Texas. It is a public school with primarily 2-year programs and has 5,223 students. Cedar Valley College has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated 182 and six students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Grand Prairie, Texas

Grand Prairie, Texas
Grand Prairie, Texas photo by Lothar1976

Grand Prairie is situated in Dallas County, Texas. It has a population of over 160,641, which has grown by 26.1% over the last ten years. The cost of living index in Grand Prairie, 90, is well below the national average. New single-family homes in Grand Prairie are priced at $174,200 on average, which is near the state average. In 2008, five hundred forty-four new homes were built in Grand Prairie, down from 1,058 the previous year.

The top three industries for women in Grand Prairie are educational services, health care, and finance and insurance. For men, it is construction, transportation equipment, and professional, scientific, and technical services. The average commute to work is about 27 minutes. More than 19.3% of Grand Prairie residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.0%, is lower than the state average.

The unemployment rate in Grand Prairie is 8.7%, which is greater than Texas's average of 8.1%.

The percentage of Grand Prairie residents that are affiliated with a religious congregation, 55.1%, is more than the national average but less than the state average. Abundant Life Assembly of God Church, Celestial Church of Christ and Saint Andrew Church are some of the churches located in Grand Prairie. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Grand Prairie is home to Kennedy Middle School Football Stadium and Hendrix Park. Visitors to Grand Prairie can choose from Blue Sky Hospitality, Amerisuites and Comfort Inn for temporary stays in the area.