Marketing and Advertising: Career and Education Opportunities in Grand Prairie, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Grand Prairie is situated in Dallas County, Texas. It has a population of over 160,641, which has grown by 26.1% over the last ten years. The cost of living index in Grand Prairie, 90, is well below the national average. New single-family homes in Grand Prairie are priced at $174,200 on average, which is near the state average. In 2008, five hundred forty-four new homes were built in Grand Prairie, down from 1,058 the previous year.
The top three industries for women in Grand Prairie are educational services, health care, and finance and insurance. For men, it is construction, transportation equipment, and professional, scientific, and technical services. The average commute to work is about 27 minutes. More than 19.3% of Grand Prairie residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.0%, is lower than the state average.
The unemployment rate in Grand Prairie is 8.7%, which is greater than Texas's average of 8.1%.
The percentage of Grand Prairie residents that are affiliated with a religious congregation, 55.1%, is more than the national average but less than the state average. Abundant Life Assembly of God Church, Celestial Church of Christ and Saint Andrew Church are some of the churches located in Grand Prairie. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Grand Prairie is home to Kennedy Middle School Football Stadium and Hendrix Park. Visitors to Grand Prairie can choose from Blue Sky Hospitality, Amerisuites and Comfort Inn for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.