Career and Education Opportunities for Art Directors in Grand Prairie, Texas
Grand Prairie, Texas provides a wide variety of opportunities, both career and educational, for art directors. Currently, 4,130 people work as art directors in Texas. This is expected to grow by 13% to 4,680 people by 2016. This is better than the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
The income of an art director is about $33 hourly or $70,430 annually on average in Texas. In the U.S. as a whole, their income is about $37 hourly or $76,980 yearly on average. Art directors earn more than people working in the category of Art and Design generally in Texas and more than people in the Art and Design category nationally. People working as art directors can fill a number of jobs, such as: product marketing manager, creative director, and art coordinator.
There are seventy-four schools of higher education in the Grand Prairie area, including five within twenty-five miles of Grand Prairie where you can get a degree to start your career as an art director. Given that the most common education level for art directors is an Associate's, or other 2-year degree, you can expect to spend about two years studying to be an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Grand Prairie include:
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Florist. Design, cut, and arrange live, dried, or artificial flowers and foliage.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
The Art Institute of Dallas - Dallas, TX
The Art Institute of Dallas, 8080 Park Lane #100, Dallas, TX 75231-5993. The Art Institute of Dallas is a small school located in Dallas, Texas. It is a private for-profit school with primarily 4-year or above programs. It has 1,891 students and an admission rate of 45%. The Art Institute of Dallas has an associate's degree and a bachelor's degree program in Graphic Design which graduated thirty and forty students respectively in 2008.
Westwood College-Dallas - Dallas, TX
Westwood College-Dallas, 8390 LBJ Frwy, Exec Center 1-Ste 100, Dallas, TX 75243. Westwood College-Dallas is a small college located in Dallas, Texas. It is a private for-profit school with primarily 2-year programs. It has 504 students and an admission rate of 48%. Westwood College-Dallas has an associate's degree program in Graphic Design which graduated forty-six students in 2008.
North Lake College - Irving, TX
North Lake College, 5001 N MacArthur Blvd, Irving, TX 75038-3899. North Lake College is a large college located in Irving, Texas. It is a public school with primarily 2-year programs and has 10,174 students. North Lake College has a one to two year and an associate's degree program in Graphic Design which graduated one and five students respectively in 2008.
Cedar Valley College - Lancaster, TX
Cedar Valley College, 3030 N Dallas Ave, Lancaster, TX 75134-3799. Cedar Valley College is a medium sized college located in Lancaster, Texas. It is a public school with primarily 2-year programs and has 5,223 students. Cedar Valley College has a one to two year and an associate's degree program in Graphic Design which graduated four and eight students respectively in 2008.
Wade College - Dallas, TX
Wade College, 1950 Stemmons Freeway, Suite 2026 INFOMART, Dallas, TX 75207. Wade College is a small college located in Dallas, Texas. It is a private for-profit school with primarily 2-year programs and has 241 students. Wade College has an associate's degree program in Graphic Design which graduated four students in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Grand Prairie, Texas
Grand Prairie is situated in Dallas County, Texas. It has a population of over 160,641, which has grown by 26.1% over the last ten years. The cost of living index in Grand Prairie, 90, is well below the national average. New single-family homes in Grand Prairie are priced at $174,200 on average, which is near the state average. In 2008, five hundred forty-four new homes were built in Grand Prairie, down from 1,058 the previous year.
The top three industries for women in Grand Prairie are educational services, health care, and finance and insurance. For men, it is construction, transportation equipment, and professional, scientific, and technical services. The average commute to work is about 27 minutes. More than 19.3% of Grand Prairie residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.0%, is lower than the state average.
The unemployment rate in Grand Prairie is 8.7%, which is greater than Texas's average of 8.1%.
The percentage of Grand Prairie residents that are affiliated with a religious congregation, 55.1%, is more than the national average but less than the state average. Abundant Life Assembly of God Church, Celestial Church of Christ and Saint Andrew Church are some of the churches located in Grand Prairie. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Grand Prairie is home to Kennedy Middle School Football Stadium and Hendrix Park. Visitors to Grand Prairie can choose from Blue Sky Hospitality, Amerisuites and Comfort Inn for temporary stays in the area.