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Career and Education Opportunities for Advertising Agents in Fort Worth, Texas

Fort Worth, Texas provides a wide variety of opportunities, both career and educational, for advertising agents. There are currently 8,370 working advertising agents in Texas; this should grow by 23% to 10,310 working advertising agents in the state by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.

Advertising agents earn about $20 hourly or $42,250 per year on average in Texas and about $20 hourly or $43,480 per year on average nationally. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Texas earn more. They earn more than people working in the overall category of Sales and Clerical nationally.

There are ninety-one schools of higher education in the Fort Worth area, including seven within twenty-five miles of Fort Worth where you can get a degree to start your career as an advertising agent. The most common level of education for advertising agents is a Bachelor's degree. It will take about four years to learn to be an advertising agent if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Agent

In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.

Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.

It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.

Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.

Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.

Similar jobs with educational opportunities in Fort Worth include:

  • Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
  • Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Advertising Agent Training

The University of Texas at Arlington - Arlington, TX

The University of Texas at Arlington, 701 S. Nedderman Dr., Arlington, TX 76013. The University of Texas at Arlington is a large university located in Arlington, Texas. It is a public school with primarily 4-year or above programs. It has 25,070 students and an admission rate of 56%. The University of Texas at Arlington has a bachelor's degree program in Advertising which graduated fifty-five students in 2008.

Northwood University - Cedar Hill, TX

Northwood University, 1114 W FM 1382, Cedar Hill, TX 75104-1204. Northwood University is a small university located in Cedar Hill, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 864 students and an admission rate of 55%. Northwood University has an associate's degree and a bachelor's degree program in Advertising which graduated seven and ten students respectively in 2008.

The Art Institute of Dallas - Dallas, TX

The Art Institute of Dallas, 8080 Park Lane #100, Dallas, TX 75231-5993. The Art Institute of Dallas is a small school located in Dallas, Texas. It is a private for-profit school with primarily 4-year or above programs. It has 1,891 students and an admission rate of 45%. The Art Institute of Dallas has a bachelor's degree program in Advertising which graduated nine students in 2008.

Texas Christian University - Fort Worth, TX

Texas Christian University, 2800 S University Dr, Fort Worth, TX 76129. Texas Christian University is a medium sized university located in Fort Worth, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 8,696 students and an admission rate of 50%. Texas Christian University has a bachelor's degree and a master's degree program in Advertising which graduated two and six students respectively in 2008.

University of North Texas - Denton, TX

University of North Texas, Chestnut Ave., Denton, TX 76203-1277. University of North Texas is a large university located in Denton, Texas. It is a public school with primarily 4-year or above programs. It has 34,795 students and an admission rate of 64%. University of North Texas has a bachelor's degree program in Advertising which graduated thirteen students in 2008.

Texas Wesleyan University - Fort Worth, TX

Texas Wesleyan University, 1201 Wesleyan St, Fort Worth, TX 76105-1536. Texas Wesleyan University is a small university located in Fort Worth, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,202 students and an admission rate of 68%. Texas Wesleyan University has a bachelor's degree program in Advertising which graduated eight students in 2008.

Southern Methodist University - Dallas, TX

Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has a bachelor's degree program in Advertising.

CERTIFICATIONS

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

LOCATION INFORMATION: Fort Worth, Texas

Fort Worth, Texas
Fort Worth, Texas photo by Chin tin tin

Fort Worth is situated in Tarrant County, Texas. It has a population of over 703,073, which has grown by 31.5% in the past ten years. The cost of living index in Fort Worth, 88, is well below the national average. New single-family homes in Fort Worth are valued at $145,600 on average, which is well below the state average. In 2008, 3,790 new homes were constructed in Fort Worth, down from 5,669 the previous year.

The top three industries for women in Fort Worth are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 25 minutes. More than 22.3% of Fort Worth residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.3%, is higher than the state average.

The unemployment rate in Fort Worth is 8.3%, which is greater than Texas's average of 8.1%.

The percentage of Fort Worth residents that are affiliated with a religious congregation, 52.5%, is more than the national average but less than the state average. Pentecostal Church of God in Christ, Pentecostal Water of Life Church and Petra Baptist Church are among the churches located in Fort Worth. The most prominent religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Fort Worth is home to the Hurst Sewage Disposal and the Hart Spur as well as Trinity Valley School Softball Field and Circle Park. Shopping malls in the area include Overton Park Plaza Shopping Center, Ridgmar Town Square Shopping Center and Fair Oaks Shopping Center. Visitors to Fort Worth can choose from Azalea Plantation Bed & Breakfast, Central Motel and Best Western Fort Worth Inn for temporary stays in the area.