Marketing and Advertising: Career and Education Opportunities in Fort Worth, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Fort Worth is situated in Tarrant County, Texas. It has a population of over 703,073, which has grown by 31.5% in the past ten years. The cost of living index in Fort Worth, 88, is well below the national average. New single-family homes in Fort Worth are valued at $145,600 on average, which is well below the state average. In 2008, 3,790 new homes were constructed in Fort Worth, down from 5,669 the previous year.
The top three industries for women in Fort Worth are health care, educational services, and finance and insurance. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average commute to work is about 25 minutes. More than 22.3% of Fort Worth residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 7.3%, is higher than the state average.
The unemployment rate in Fort Worth is 8.3%, which is greater than Texas's average of 8.1%.
The percentage of Fort Worth residents that are affiliated with a religious congregation, 52.5%, is more than the national average but less than the state average. Pentecostal Church of God in Christ, Pentecostal Water of Life Church and Petra Baptist Church are among the churches located in Fort Worth. The most prominent religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Fort Worth is home to the Hurst Sewage Disposal and the Hart Spur as well as Trinity Valley School Softball Field and Circle Park. Shopping malls in the area include Overton Park Plaza Shopping Center, Ridgmar Town Square Shopping Center and Fair Oaks Shopping Center. Visitors to Fort Worth can choose from Azalea Plantation Bed & Breakfast, Central Motel and Best Western Fort Worth Inn for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.