Career and Education Opportunities for Advertising Agents in El Paso, Texas
Advertising agent career and educational opportunities abound in El Paso, Texas. Currently, 8,370 people work as advertising agents in Texas. This is expected to grow 23% to about 10,310 people by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn approximately $20 hourly or $42,250 per year on average in Texas. Nationally they average about $20 hourly or $43,480 annually. Incomes for advertising agents are better than in the overall category of Sales and Clerical in Texas, and better than the overall Sales and Clerical category nationally.
There is one school within twenty-five miles of El Paso where you can study to be an advertising agent, among seventeen schools of higher education total in the El Paso area. Advertising agents usually hold a Bachelor's degree, so you can expect to spend about four years training to become an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in El Paso include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The University of Texas at El Paso - El Paso, TX
The University of Texas at El Paso, 500 W. University Ave, El Paso, TX 79968-0691. The University of Texas at El Paso is a large university located in El Paso, Texas. It is a public school with primarily 4-year or above programs. It has 20,458 students and an admission rate of 99%. The University of Texas at El Paso has a bachelor's degree program in Advertising which graduated one student in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: El Paso, Texas
El Paso is situated in El Paso County, Texas. It has a population of over 613,190, which has grown by 8.8% over the last ten years. The cost of living index in El Paso, 80, is well below the national average. New single-family homes in El Paso are priced at $150,600 on average, which is well below the state average. In 2008, 2,521 new homes were built in El Paso, down from 2,666 the previous year.
The three big industries for women in El Paso are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and public administration. The average travel time to work is about 22 minutes. More than 18.3% of El Paso residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.2%, is lower than the state average.
The unemployment rate in El Paso is 8.7%, which is greater than Texas's average of 8.1%.
The percentage of El Paso residents that are affiliated with a religious congregation, 63.4%, is more than both the national and state average. Pentecostal Holiness Church, El Divino Redentor United Methodist Church and El Paso Catholic Church are some of the churches located in El Paso. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
El Paso is home to the Wyler Aerial Tramway and the Old Fort Bliss as well as Travis White Park and Feather Lake Wildlife Refuge. Shopping centers in the area include Las Palmas Shopping Center, NorthPark Shopping Center and Cielo Vista Shopping Center. Visitors to El Paso can choose from Holiday Inn El Paso, Best Western Airport Inn and Allstate Motel for temporary stays in the area.