Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Advertising Managers in El Paso, Texas

Advertising managers can find both educational opportunities and jobs in the El Paso, Texas area. There are currently 2,140 working advertising managers in Texas; this should grow by 12% to 2,410 working advertising managers in the state by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $33 per hour or $70,450 yearly on average in Texas. Nationally they average about $38 hourly or $80,220 yearly. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Texas, and not quite as good as the overall Marketing and Advertising category nationally. People working as advertising managers can fill a number of jobs, such as: advertising sales manager, art director, and director of sales marketing.

There are seventeen schools of higher education in the El Paso area, including two within twenty-five miles of El Paso where you can get a degree to start your career as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. You can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in El Paso include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

The University of Texas at El Paso - El Paso, TX

The University of Texas at El Paso, 500 W. University Ave, El Paso, TX 79968-0691. The University of Texas at El Paso is a large university located in El Paso, Texas. It is a public school with primarily 4-year or above programs. It has 20,458 students and an admission rate of 99%. The University of Texas at El Paso has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Advertising, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 35 students in 2008.

New Mexico State University-Main Campus - Las Cruces, NM

New Mexico State University-Main Campus, 2850 Weddell Street, Las Cruces, NM 88003-8001. New Mexico State University-Main Campus is a large university located in Las Cruces, New Mexico. It is a public school with primarily 4-year or above programs. It has 17,198 students and an admission rate of 61%. New Mexico State University-Main Campus has a bachelor's degree program in Marketing/Marketing Management.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: El Paso, Texas

El Paso, Texas
El Paso, Texas photo by Camerafiend

El Paso is situated in El Paso County, Texas. It has a population of over 613,190, which has grown by 8.8% over the last ten years. The cost of living index in El Paso, 80, is well below the national average. New single-family homes in El Paso are priced at $150,600 on average, which is well below the state average. In 2008, 2,521 new homes were built in El Paso, down from 2,666 the previous year.

The three big industries for women in El Paso are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and public administration. The average travel time to work is about 22 minutes. More than 18.3% of El Paso residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.2%, is lower than the state average.

The unemployment rate in El Paso is 8.7%, which is greater than Texas's average of 8.1%.

The percentage of El Paso residents that are affiliated with a religious congregation, 63.4%, is more than both the national and state average. Pentecostal Holiness Church, El Divino Redentor United Methodist Church and El Paso Catholic Church are some of the churches located in El Paso. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

El Paso is home to the Wyler Aerial Tramway and the Old Fort Bliss as well as Travis White Park and Feather Lake Wildlife Refuge. Shopping centers in the area include Las Palmas Shopping Center, NorthPark Shopping Center and Cielo Vista Shopping Center. Visitors to El Paso can choose from Holiday Inn El Paso, Best Western Airport Inn and Allstate Motel for temporary stays in the area.