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Career and Education Opportunities for Copy Writers in El Paso, Texas

Copy writers can find many career and educational opportunities in the El Paso, Texas area. There are currently 6,760 jobs for copy writers in Texas and this is projected to grow 12% to 7,590 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.

The income of a copy writer is about $23 hourly or $49,400 annually on average in Texas. In the U.S. as a whole, their income is about $25 per hour or $53,070 yearly on average. Copy writers earn less than people working in the category of Writing and Editing generally in Texas and less than people in the Writing and Editing category nationally. People working as copy writers can fill a number of jobs, such as: advertising copywriter, blurb writer, and advertising associate.

There are seventeen schools of higher education in the El Paso area, including three within twenty-five miles of El Paso where you can get a degree to start your career as a copy writer. Copy writers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in El Paso include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

El Paso Community College - El Paso, TX

El Paso Community College, 919 Hunter Drive, El Paso, TX 79915-1908. El Paso Community College is a large college located in El Paso, Texas. It is a public school with primarily 2-year programs and has 25,833 students. El Paso Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventeen students in 2008.

The University of Texas at El Paso - El Paso, TX

The University of Texas at El Paso, 500 W. University Ave, El Paso, TX 79968-0691. The University of Texas at El Paso is a large university located in El Paso, Texas. It is a public school with primarily 4-year or above programs. It has 20,458 students and an admission rate of 99%. The University of Texas at El Paso has 3 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated one and twelve students respectively in 2008.
  • Mass Communication/Media Studies, bachelor's degree which graduated 47 students in 2008.
  • Journalism, bachelor's degree which graduated 12 students in 2008.

New Mexico State University-Main Campus - Las Cruces, NM

New Mexico State University-Main Campus, 2850 Weddell Street, Las Cruces, NM 88003-8001. New Mexico State University-Main Campus is a large university located in Las Cruces, New Mexico. It is a public school with primarily 4-year or above programs. It has 17,198 students and an admission rate of 61%. New Mexico State University-Main Campus has a bachelor's degree program in Journalism.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: El Paso, Texas

El Paso, Texas
El Paso, Texas photo by Camerafiend

El Paso is situated in El Paso County, Texas. It has a population of over 613,190, which has grown by 8.8% over the last ten years. The cost of living index in El Paso, 80, is well below the national average. New single-family homes in El Paso are priced at $150,600 on average, which is well below the state average. In 2008, 2,521 new homes were built in El Paso, down from 2,666 the previous year.

The three big industries for women in El Paso are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and public administration. The average travel time to work is about 22 minutes. More than 18.3% of El Paso residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.2%, is lower than the state average.

The unemployment rate in El Paso is 8.7%, which is greater than Texas's average of 8.1%.

The percentage of El Paso residents that are affiliated with a religious congregation, 63.4%, is more than both the national and state average. Pentecostal Holiness Church, El Divino Redentor United Methodist Church and El Paso Catholic Church are some of the churches located in El Paso. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

El Paso is home to the Wyler Aerial Tramway and the Old Fort Bliss as well as Travis White Park and Feather Lake Wildlife Refuge. Shopping centers in the area include Las Palmas Shopping Center, NorthPark Shopping Center and Cielo Vista Shopping Center. Visitors to El Paso can choose from Holiday Inn El Paso, Best Western Airport Inn and Allstate Motel for temporary stays in the area.