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Career and Education Opportunities for Art Directors in El Paso, Texas

There is a wide variety of career and education opportunities for art directors in the El Paso, Texas area. About 4,130 people are currently employed as art directors in Texas. By 2016, this is expected to grow by 13% to 4,680 people employed. This is better than the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors earn about $33 per hour or $70,430 annually on average in Texas and about $37 hourly or $76,980 per year on average nationally. Compared with people working in the overall category of Art and Design, people working as art directors in Texas earn more. They earn more than people working in the overall category of Art and Design nationally. Jobs in this field include: arts administrator, arts manager, and product designer.

The El Paso area is home to seventeen schools of higher education, including one within twenty-five miles of El Paso where you can get a degree as an art director. Given that the most common education level for art directors is an Associate's, or other 2-year degree, it will take about two years to learn to be an art director if you already have a high school diploma.

CAREER DESCRIPTION: Art Director

In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.

Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.

It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.

Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.

Like many other jobs, art directors must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in El Paso include:

  • Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
  • Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Display Specialist. Plan and erect commercial displays.
  • Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
  • Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
  • Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
  • Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
  • Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
  • Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
  • Music Composer. Write and transcribe musical scores.
  • Music Director. Direct and conduct instrumental or vocal performances by musical groups.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.

EDUCATIONAL OPPORTUNITIES: Art Director Training

The University of Texas at El Paso - El Paso, TX

The University of Texas at El Paso, 500 W. University Ave, El Paso, TX 79968-0691. The University of Texas at El Paso is a large university located in El Paso, Texas. It is a public school with primarily 4-year or above programs. It has 20,458 students and an admission rate of 99%. The University of Texas at El Paso has a bachelor's degree and a master's degree program in Graphic Design which graduated sixteen and zero students respectively in 2008.

CERTIFICATIONS

Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.

For more information, see the International Publishing Management Association website.

LOCATION INFORMATION: El Paso, Texas

El Paso, Texas
El Paso, Texas photo by Camerafiend

El Paso is situated in El Paso County, Texas. It has a population of over 613,190, which has grown by 8.8% over the last ten years. The cost of living index in El Paso, 80, is well below the national average. New single-family homes in El Paso are priced at $150,600 on average, which is well below the state average. In 2008, 2,521 new homes were built in El Paso, down from 2,666 the previous year.

The three big industries for women in El Paso are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and public administration. The average travel time to work is about 22 minutes. More than 18.3% of El Paso residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 6.2%, is lower than the state average.

The unemployment rate in El Paso is 8.7%, which is greater than Texas's average of 8.1%.

The percentage of El Paso residents that are affiliated with a religious congregation, 63.4%, is more than both the national and state average. Pentecostal Holiness Church, El Divino Redentor United Methodist Church and El Paso Catholic Church are some of the churches located in El Paso. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

El Paso is home to the Wyler Aerial Tramway and the Old Fort Bliss as well as Travis White Park and Feather Lake Wildlife Refuge. Shopping centers in the area include Las Palmas Shopping Center, NorthPark Shopping Center and Cielo Vista Shopping Center. Visitors to El Paso can choose from Holiday Inn El Paso, Best Western Airport Inn and Allstate Motel for temporary stays in the area.