Career and Education Opportunities for Advertising Agents in Denton, Texas
There are many career and education opportunities for advertising agents in the Denton, Texas area. There are currently 8,370 working advertising agents in Texas; this should grow by 23% to about 10,310 working advertising agents in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Advertising agents earn approximately $20 per hour or $42,250 annually on average in Texas. Nationally they average about $20 hourly or $43,480 yearly. Advertising agents earn more than people working in the category of Sales and Clerical generally in Texas and more than people in the Sales and Clerical category nationally.
There are twenty-seven schools of higher education in the Denton area, including two within twenty-five miles of Denton where you can get a degree to start your career as an advertising agent. Advertising agents usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Denton include:
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The Art Institute of Dallas - Dallas, TX
The Art Institute of Dallas, 8080 Park Lane #100, Dallas, TX 75231-5993. The Art Institute of Dallas is a small school located in Dallas, Texas. It is a private for-profit school with primarily 4-year or above programs. It has 1,891 students and an admission rate of 45%. The Art Institute of Dallas has a bachelor's degree program in Advertising which graduated nine students in 2008.
University of North Texas - Denton, TX
University of North Texas, Chestnut Ave., Denton, TX 76203-1277. University of North Texas is a large university located in Denton, Texas. It is a public school with primarily 4-year or above programs. It has 34,795 students and an admission rate of 64%. University of North Texas has a bachelor's degree program in Advertising which graduated thirteen students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Denton, Texas
Denton is located in Denton County, Texas. It has a population of over 119,454, which has grown by 48.3% in the past ten years. The cost of living index in Denton, 92, is below the national average. New single-family homes in Denton are priced at $265,400 on average, which is far greater than the state average. In 2008, five hundred seventy-eight new homes were constructed in Denton, down from seven hundred eighty-seven the previous year.
The top three industries for women in Denton are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average travel time to work is about 23 minutes. More than 35.5% of Denton residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.5%, is higher than the state average.
The unemployment rate in Denton is 6.0%, which is less than Texas's average of 8.1%.
The percentage of Denton residents that are affiliated with a religious congregation, 34.5%, is less than both the national and state average. Pleasant Grove Baptist Church, Pleasant Grove Church and Central Baptist Church are among the churches located in Denton. The most prominent religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.
Denton is home to the Denton County Courthouse and the Daughters of the American Revolution Museum as well as Phoenix Park and Evers Park. Visitors to Denton can choose from Best Western Denton Inn and Clayton House Motel for temporary stays in the area.