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Career and Education Opportunities for Public Relations Specialists in Denton, Texas

There are many career and education opportunities for public relations specialists in the Denton, Texas area. About 15,930 people are currently employed as public relations specialists in Texas. By 2016, this is expected to grow by 22% to about 19,360 people employed. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

A person working as a public relations specialist can expect to earn about $24 hourly or $50,500 annually on average in Texas and about $24 hourly or $51,280 annually on average in the U.S. as a whole. People working as public relations specialists can fill a number of jobs, such as: event promoter, sports information director, and editorial and design specialist.

There are two schools within twenty-five miles of Denton where you can study to be a public relations specialist, among twenty-seven schools of higher education total in the Denton area. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Denton include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

University of North Texas - Denton, TX

University of North Texas, Chestnut Ave., Denton, TX 76203-1277. University of North Texas is a large university located in Denton, Texas. It is a public school with primarily 4-year or above programs. It has 34,795 students and an admission rate of 64%. University of North Texas has a bachelor's degree program in Public Relations/Image Management which graduated sixteen students in 2008.

Collin County Community College District - Plano, TX

Collin County Community College District, 4800 Preston Park Blvd., Plano, TX 75093. Collin County Community College District is a large college located in Plano, Texas. It is a public school with primarily 2-year programs and has 21,000 students. Collin County Community College District has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Denton, Texas

Denton, Texas
Denton, Texas photo by Nv8200p

Denton is located in Denton County, Texas. It has a population of over 119,454, which has grown by 48.3% in the past ten years. The cost of living index in Denton, 92, is below the national average. New single-family homes in Denton are priced at $265,400 on average, which is far greater than the state average. In 2008, five hundred seventy-eight new homes were constructed in Denton, down from seven hundred eighty-seven the previous year.

The top three industries for women in Denton are educational services, health care, and accommodation and food services. For men, it is educational services, construction, and accommodation and food services. The average travel time to work is about 23 minutes. More than 35.5% of Denton residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.5%, is higher than the state average.

The unemployment rate in Denton is 6.0%, which is less than Texas's average of 8.1%.

The percentage of Denton residents that are affiliated with a religious congregation, 34.5%, is less than both the national and state average. Pleasant Grove Baptist Church, Pleasant Grove Church and Central Baptist Church are among the churches located in Denton. The most prominent religious groups are the Southern Baptist Convention, the Catholic Church and the United Methodist Church.

Denton is home to the Denton County Courthouse and the Daughters of the American Revolution Museum as well as Phoenix Park and Evers Park. Visitors to Denton can choose from Best Western Denton Inn and Clayton House Motel for temporary stays in the area.