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Career and Education Opportunities for Advertising Agents in Dallas, Texas

There is a wide variety of career and education opportunities for advertising agents in the Dallas, Texas area. Currently, 8,370 people work as advertising agents in Texas. This is expected to grow 23% to about 10,310 people by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.

Advertising agents earn about $20 hourly or $42,250 annually on average in Texas and about $20 per hour or $43,480 annually on average nationally. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Texas earn more. They earn more than people working in the overall category of Sales and Clerical nationally.

There are four schools within twenty-five miles of Dallas where you can study to be an advertising agent, among eighty-three schools of higher education total in the Dallas area. Advertising agents usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising agent if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Agent

In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.

Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.

It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.

Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.

Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.

Similar jobs with educational opportunities in Dallas include:

  • Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
  • Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Advertising Agent Training

The Art Institute of Dallas - Dallas, TX

The Art Institute of Dallas, 8080 Park Lane #100, Dallas, TX 75231-5993. The Art Institute of Dallas is a small school located in Dallas, Texas. It is a private for-profit school with primarily 4-year or above programs. It has 1,891 students and an admission rate of 45%. The Art Institute of Dallas has a bachelor's degree program in Advertising which graduated nine students in 2008.

University of North Texas - Denton, TX

University of North Texas, Chestnut Ave., Denton, TX 76203-1277. University of North Texas is a large university located in Denton, Texas. It is a public school with primarily 4-year or above programs. It has 34,795 students and an admission rate of 64%. University of North Texas has a bachelor's degree program in Advertising which graduated thirteen students in 2008.

Northwood University - Cedar Hill, TX

Northwood University, 1114 W FM 1382, Cedar Hill, TX 75104-1204. Northwood University is a small university located in Cedar Hill, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 864 students and an admission rate of 55%. Northwood University has an associate's degree and a bachelor's degree program in Advertising which graduated seven and ten students respectively in 2008.

Southern Methodist University - Dallas, TX

Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has a bachelor's degree program in Advertising.

CERTIFICATIONS

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

LOCATION INFORMATION: Dallas, Texas

Dallas, Texas
Dallas, Texas photo by File Upload Bot

Dallas is situated in Dallas County, Texas. It has a population of over 1,279,910, which has grown by 7.7% over the last ten years. The cost of living index in Dallas, 91, is below the national average. New single-family homes in Dallas cost $295,700 on average, which is far greater than the state average. In 2008, 1,198 new homes were constructed in Dallas, down from 2,090 the previous year.

The three big industries for women in Dallas are health care, educational services, and accommodation and food services. For men, it is construction, administrative and support and waste management services, and accommodation and food services. The average commute to work is about 27 minutes. More than 27.7% of Dallas residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.6%, is higher than the state average.

The unemployment rate in Dallas is 8.7%, which is greater than Texas's average of 8.1%.

The percentage of Dallas residents that are affiliated with a religious congregation, 55.1%, is more than the national average but less than the state average. El Buen Samaritano Methodist Church, Penuel Seventh Day Adventist Church and Peoples Baptist Church are all churches located in Dallas. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Dallas is home to the Camp Wisdom and the North Bishop Avenue Commercial Historic District as well as Trinity River Greenbelt Park and Buckner Park. Shopping centers in the area include Wynnewood Village Shopping Center, Valley View Center Shopping Center and Galleria Shopping Center at Dallas. Visitors to Dallas can choose from Benjamin West Dallas LLC, Bucks Bar and Candlewood Suites Hotel for temporary stays in the area.