Marketing and Advertising: Career and Education Opportunities in Dallas, Texas
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Dallas is situated in Dallas County, Texas. It has a population of over 1,279,910, which has grown by 7.7% over the last ten years. The cost of living index in Dallas, 91, is below the national average. New single-family homes in Dallas cost $295,700 on average, which is far greater than the state average. In 2008, 1,198 new homes were constructed in Dallas, down from 2,090 the previous year.
The three big industries for women in Dallas are health care, educational services, and accommodation and food services. For men, it is construction, administrative and support and waste management services, and accommodation and food services. The average commute to work is about 27 minutes. More than 27.7% of Dallas residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.6%, is higher than the state average.
The unemployment rate in Dallas is 8.7%, which is greater than Texas's average of 8.1%.
The percentage of Dallas residents that are affiliated with a religious congregation, 55.1%, is more than the national average but less than the state average. El Buen Samaritano Methodist Church, Penuel Seventh Day Adventist Church and Peoples Baptist Church are all churches located in Dallas. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Dallas is home to the Camp Wisdom and the North Bishop Avenue Commercial Historic District as well as Trinity River Greenbelt Park and Buckner Park. Shopping centers in the area include Wynnewood Village Shopping Center, Valley View Center Shopping Center and Galleria Shopping Center at Dallas. Visitors to Dallas can choose from Benjamin West Dallas LLC, Bucks Bar and Candlewood Suites Hotel for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.