Career and Education Opportunities for Public Relations Managers in Carrollton, Texas
Public relations manager career and educational opportunities abound in Carrollton, Texas. Currently, 2,180 people work as public relations managers in Texas. This is expected to grow 20% to 2,610 people by 2016. This is better than the nation as a whole, where employment opportunities for public relations managers are expected to grow by about 12.9%. In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Public relations managers earn about $44 hourly or $92,500 per year on average in Texas and about $43 per hour or $89,430 annually on average nationally. Compared with people working in the overall category of Marketing and Advertising, people working as public relations managers in Texas earn more. They earn less than people working in the overall category of Marketing and Advertising nationally. Public relations managers work in a variety of jobs, including: information director, director of communications, and publicity director.
There are ninety-five schools of higher education in the Carrollton area, including three within twenty-five miles of Carrollton where you can get a degree to start your career as a public relations manager. Given that the most common education level for public relations managers is a Bachelor's degree, you can expect to spend about four years training to become a public relations manager if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Manager
In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.
Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.
It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.
They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.
Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.
Similar jobs with educational opportunities in Carrollton include:
- Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training
University of North Texas - Denton, TX
University of North Texas, Chestnut Ave., Denton, TX 76203-1277. University of North Texas is a large university located in Denton, Texas. It is a public school with primarily 4-year or above programs. It has 34,795 students and an admission rate of 64%. University of North Texas has a bachelor's degree program in Public Relations/Image Management which graduated sixteen students in 2008.
The University of Texas at Arlington - Arlington, TX
The University of Texas at Arlington, 701 S. Nedderman Dr., Arlington, TX 76013. The University of Texas at Arlington is a large university located in Arlington, Texas. It is a public school with primarily 4-year or above programs. It has 25,070 students and an admission rate of 56%. The University of Texas at Arlington has a bachelor's degree program in Public Relations/Image Management which graduated seventy-three students in 2008.
Southern Methodist University - Dallas, TX
Southern Methodist University, 6425 Boaz St, Dallas, TX 75275-0221. Southern Methodist University is a large university located in Dallas, Texas. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,965 students and an admission rate of 50%. Southern Methodist University has a bachelor's degree program in Public Relations/Image Management which graduated two students in 2008.
Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.
For more information, see the American Institute for CPCU and Insurance Institute of America website.
Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives everywhere from small businesses to multinational corporations that can have regional or global focus in a variety of service and industrial settings.
For more information, see the American Society for Quality website.
Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.
For more information, see the Association of Fundraising Professionals website.
Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.
For more information, see the Business Marketing Association website.
Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.
For more information, see the Dynamic Works Institute website.
Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.
For more information, see the Institute of Certified Professional Managers website.
Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.
For more information, see the National Commission for Health Education Credentialing, Inc. website.
Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.
For more information, see the Project Management Institute website.
Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.
For more information, see the Project Management Institute website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
LOCATION INFORMATION: Carrollton, Texas
Carrollton is situated in Dallas County, Texas. It has a population of over 125,595, which has grown by 14.6% over the last ten years. The cost of living index in Carrollton, 90, is well below the national average. New single-family homes in Carrollton are valued at $265,200 on average, which is far greater than the state average. In 2008, one hundred sixty-seven new homes were constructed in Carrollton, down from one hundred ninety-nine the previous year.
The three most popular industries for women in Carrollton are educational services, finance and insurance, and health care. For men, it is professional, scientific, and technical services, construction, and accommodation and food services. The average commute to work is about 27 minutes. More than 37.0% of Carrollton residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 9.6%, is higher than the state average.
The unemployment rate in Carrollton is 7.7%, which is less than Texas's average of 8.1%.
The percentage of Carrollton residents that are affiliated with a religious congregation, 55.1%, is more than the national average but less than the state average. Primera Iglesia Bautista Hispana Church, Redeemer Covenant Church and Christian Life Assembly of God Church are all churches located in Carrollton. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Carrollton is home to the Elm Fork Filtration Plant and the A W Perry Homestead Museum as well as Thomas Park and Hebron High School Baseball Field.