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Career and Education Opportunities for Market Research Analysts in Brownsville, Texas

There is a wide variety of career and education opportunities for market research analysts in the Brownsville, Texas area. About 19,070 people are currently employed as market research analysts in Texas. By 2016, this is expected to grow 23% to about 23,430 people employed. This is not quite as good as the nation as a whole, where employment opportunities for market research analysts are expected to grow by about 28.1%. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $30 hourly or $62,560 yearly on average in Texas and about $29 hourly or $61,070 yearly on average in the U.S. as a whole. Market research analysts earn more than people working in the category of Social Sciences generally in Texas and less than people in the Social Sciences category nationally. Market research analysts work in a variety of jobs, including: internet sourcer, strategist, and product marketing engineer.

There are ten schools of higher education in the Brownsville area, including one within twenty-five miles of Brownsville where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. It will take about four years to learn to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Brownsville include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

The University of Texas-Pan American - Edinburg, TX

The University of Texas-Pan American, 1201 W University Dr, Edinburg, TX 78539-2999. The University of Texas-Pan American is a large university located in Edinburg, Texas. It is a public school with primarily 4-year or above programs. It has 17,584 students and an admission rate of 64%. The University of Texas-Pan American has a bachelor's degree program in Economics.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Brownsville, Texas

Brownsville, Texas
Brownsville, Texas photo by Jaedza

Brownsville is situated in Cameron County, Texas. It has a population of over 175,494, which has grown by 25.6% over the last ten years. The cost of living index in Brownsville, 78, is well below the national average. New single-family homes in Brownsville cost $102,100 on average, which is far less than the state average. In 2008, four hundred sixty-four new homes were constructed in Brownsville, down from eight hundred sixty-one the previous year.

The top three industries for women in Brownsville are educational services, health care, and accommodation and food services. For men, it is construction, educational services, and accommodation and food services. The average commute to work is about 20 minutes. More than 13.4% of Brownsville residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 5.1%, is lower than the state average.

The unemployment rate in Brownsville is 10.8%, which is greater than Texas's average of 8.1%.

The percentage of Brownsville residents that are affiliated with a religious congregation, 52.8%, is more than the national average but less than the state average. El Calvario Lutheran Church, Primera Iglesia Presbiteriana Mexicana Church and Church of Christ are some of the churches located in Brownsville. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Brownsville is home to the Resaca de la Palma Battlefield and the Miguel Fernandez Hide Yard as well as Friendship Gardens and Washington Park. Visitors to Brownsville can choose from Best Western Rose Garden Inn, Comfort Inn and Best Value Colonial Hotel for temporary stays in the area.